Harriman House

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Events are a proven route to increasing sales, raising your profile and becoming an expert in your field. That’s why Enterprise Nation has partnered with Eventbrite to offer this free eBook which offers all you need to know to organise and host a successful event of your own.

Without too much work and a little smart planning, events can offer big rewards, including:

- PR buzz
- Project your business as a thought leader
- Increase demand for your product/service by educating the market
- Generate leads and help close sales
- Build a community around your company and increase loyalty

Those are just a few of the benefits, and great events can achieve all of the above in one go!

From this eBook you’ll learn:

- How to pick the right event for your business so it aligns with your goals
- Run an event on a limited budget
- Promote your event in a few easy steps
- Get all the essentials right, so your attendees have a great time
- Follow-up to gain even more benefits after the event has finished

We hope you enjoy the content and host some wildly successful events!
Collections: Harriman House
ISBN: 9780857194879
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The StartUp Kit Everything you need to start a small business

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RRP: £10.00 Our price: £8.50 save 15%
The StartUp Kit contains everything you need to start and run your own business!

This book is a friendly guide covering all aspects of starting up - from developing a business idea and setting up a company to marketing your new business, getting that first sale and making the most of the latest tech developments.

Full of great advice from start-up expert Emma Jones, it's packed with case studies of people who've successfully started their own businesses. It also comes with great offers from some of the leading brands for small business.
ISBN: 9781908003744
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Go Global How to take your business to the world

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RRP: £4.45 Our price: £3.78 save 15%
International trade has moved into a new phase. Gone are the days when years of effort were required in the domestic market before going global. You can now start a company on Monday and be trading with the world by Wednesday. The web has made this perfectly possible and faced with a sluggish UK market there's never been a better time to leverage technology and look overseas; after all, a connection to the internet is a connection to over 1 billion potential customers.

Our politicians are encouraging it and technology is in place to enable it, yet small business owners are resisting the international trade opportunity for fear of perceived language, currency, cultural and business barriers.

In this book, bestselling author Emma Jones, puts paid to these perceptions and shows you don't need big budgets or to be a big business to be a globally successful one. She offers a route map that will have you trading across the globe and illustrates how it can be done, with stories from 20 successful exporters.

Whether you're selling tangibles or services, if you've considered exporting but didn't know where to start or you're making international sales and want to grow further, this is the book for you. Consider it your guide as you embark on a journey of international deals and discovery.

www.goglobalguide.com
ISBN: 9781908003034
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How to Get Your Product to Market A guide to design, manufacturing, marketing and selling

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RRP: £10.00 Our price: £8.50 save 15%
Do you have an idea for a new product which you are convinced will be the 'next big thing'? Have you spotted a gap in the market and found a way to make people's lives easier or better? Then 'How to Get Your Product to Market' is just the book you need.

This is a step-by-step guide of how to transform your product from a dream in your head to a reality on the high street shelves.

Topics covered include:

- making sure that people will buy your product before spending any money
- stopping others copying your idea through patents, design registration and trademarks
- creating a winning brand and marketing message
- getting your product featured in the media
- breaking into big stores

Louise Guinda is the founder of Safe Dreams and the successful inventor of two products: the Cot Wrap and Safebreathe toys. Despite having no experience of bringing a product to market, Louise has succeeded creating a multi-national brand, winning numerous awards and appearing on the BBC website and STV News on the way.

Discover how to follow in her footsteps and take your product to market with this new guide.
Collections: Harriman House
ISBN: 9781908003645
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The Very, Very Rich and How They Got That Way The spectacular success stories of 15 men who made it to the very, very top

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RRP: £1.79 Our price: £1.52 save 15%
The Very, Very Rich provides revealing insights into the intriguing world of big money, recounting the spectacular success stories of 15 men who made it to the very, very top.

In 1972, Max Gunther invited readers to take a journey with him through a gallery of America's most prominent millionaires. The inhabitants framed here are by no means merely ordinary millionaires though, as the minimum qualifying standard to be considered for inclusion is ownership of assets valued at $100 million or more (the equivalent of $500 million today).

This classic is now nearly 40 years old but its value endures, since the key steps on the route to wealth do not change with time. These secrets can be learned from, adapted and applied by anyone today.
Collections: Harriman House
ISBN: 9780857190666
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How to Negotiate The beginner’s guide to saving money, gaining confidence and getting great deals

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This is a practical and insightful book to give new business owners the tools to save money and become confident negotiators. Find out exactly what you want from each deal and the go out to get this in a considered, considerate way that protects and grows long term business relationships.

Negotiation is an essential skill for business owners, one which is sometimes overlooked. The benefits of being able to negotiate well are significant and extend beyond business life. Besides being able to save money, you will be able to improve other aspects of your deals which may include payments, delivery, volumes, quality, you may get other benefits such as marketing support and you should gain some extra friends! Knowing exactly what you need to achieve and making a plan of how to go about it will certainly improve your confidence when dealing with suppliers, and will give you and your company a professional edge.

This book takes you through all the steps necessary for good negotiation. Starting with some golden rules which ensure that you don't rush into a deal or make mistakes, we will to make sure you understand what you are wanting to achieve and then ensuring that you understand the needs of your supplier or customer to get to a 'win-win' situation. The book highlights the importance of building long term relationships and it gives tips on meetings, what to wear, language to use and body language to be aware of.

You will learn:

- How to carry out research into your market
- How to find many ways to save money
- To understand how to structure deals that will benefit you
- To communicate clearly with your suppliers and customers
- What to expect at business meetings
- How to keep discussing a deal until it is right for you (and your supplier)
- The importance of relationships
- How to feel confident even in difficult situations
- Negotiating skills you learn never fail to stand you in good stead when you are in discussions at home or work.
Collections: Harriman House
ISBN: 9781908003416
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Successful Selling What it takes and how to do it

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Every new business owner and aspiring entrepreneur will face one common challenge as they set out on their exciting journey - SALES; finding the right customers and getting them to part with their cash and buy.

Like anything in life, you can do this the hard way or the easy way. You can delay, procrastinate, and wait for the telephone to ring or for business to come through the door. It may happen, but then again it may not! Alternatively, you can take control and get proactive - get selling and get SALES.

In a cluttered, noisy marketplace, it's not necessarily about the best, newest or most exciting product in town; it's much more about connecting with the right customers, getting your message across with clarity and pizzazz and then helping people to take action with you and buy. Otherwise, stalemate, stagnation or decline - no sales, no customers, no business!

Successful Selling for Small Business will:

- help you 'get' sales;
- help you develop a logical, 'can-do' approach to selling which fits your values, your business, you;
- give you a sales habit or process for life, not just a quick fix;
- demystify the selling process and remove any negative myths or perceptions;
- help you grow your business and achieve your personal goals and ambitions.

Successful Selling for Small Businesses is a straight-talking, jargon-free book which will help you get sales easily, effectively and ethically! No tricks, no gimmicks, no con jobs!
Collections: Harriman House
ISBN: 9781908003089
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Now You’ve Been Shortlisted Your step-by-step guide to being successful at interviews and assessment centres

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RRP: £4.99 Our price: £4.24 save 15%
This book is for anyone that has received a 'you've been shortlisted' letter and wants to feel more confident and prepared for their forthcoming interview.

It covers the different types of psychometric testing companies use, the various forms of interviews they employ, from first interview to panel interview to competency-based interview, as well as all aspects of performing well at assessment centres.

The book finishes with advice on questions to ask at the end of the interview, different ways to follow up and what to expect at the start of your new job.
Collections: Harriman House
ISBN: 9780857191090
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IN FOR A PENNY A Business Adventure

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RRP: £1.50 Our price: £1.28 save 14%
Plain speaking has never held Peter Hargreaves back. In this candid and outspoken book, the multi-millionaire founder of investment company Hargreaves Lansdown tells the story behind its extraordinary success and gives his forthright views on what it takes to be successful as an entrepreneur and as an investor.

Starting from his spare bedroom with a single phone and borrowed office equipment, Peter and his business partner Stephen Lansdown set out to build a business that would consciously be different from that of all their competitors. They have held fast to their unconventional ways ever since, regularly turning the company's strategy and business model upside down in their relentless effort to give their clients the best information, the best prices and the best service.

Widely recognised as the number one firm in their business, Hargreaves Lansdown was floated on the London stock market in 2007, valued at £800 million. In For A Penny is a must read for anyone who wants to understand how the investment business works, what's wrong with conventional management wisdom and what's right about the true meaning of entrepreneurship.
ISBN: 9781906659417
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Contracts for YOUR Business A straightforward guide to contracts and legal agreements

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RRP: £5.00 Our price: £4.25 save 15%
When running your own business, it can be easy to believe that contracts can wait. But getting the best (or avoiding the worst) from contracts is often a major factor in how well and how quickly a business succeeds.

This book, from legal expert and entrepreneur Charles Boundy, provides business owners and managers with everything they need to stay on top of contracts and avoid getting bogged down in legalese.

The book gives an easy-to-follow overview of:

- how to make or avoid making a contract
- what to include and what to look for in contracts
- how to have a contract achieve what you want at the price you have agreed
- how to identify and manage major contract risks
- how to approach the negotiation of key issues
- how to draft and manage a contract to best effect
- what to do (and not do) if things go wrong.

A focused guide for the time-pressed, this is an indispensable tool for all businesses. Read it and stay successfully on top of the many contractual issues that businesses face every week.
Collections: Harriman House
ISBN: 9781908003164
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Collections: Harriman House
ISBN: v000000000378
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RRP: £8.00 Our price: £6.80 save 15%
Every small business needs to punch above its weight online. This book shows you exactly how to do it.

The perfect antidote to dubious how-to sites, books that talk to you like you're an idiot, or consultants that charge the earth, this guide gets down to business with 12 experts who know exactly what it's like to grow a small business online in this ultra-competitive environment.

They reveal the secrets of:

- establishing an online business: from initial concept through to launch
- web design: what makes a well-designed site that people will enjoy visiting and returning to, whether you are designing yourself or commissioning someone else
- Facebook: how to grab your slice of the 850 million users of the world's most popular social network and sell to them successfully without scaring them away
- Twitter: how to strengthen your business's relationships with existing and prospective customers, and build its influence in your industry
- LinkedIn: how to make profitable connections and get business through your network,
- writing copy: how to describe your business memorably and dazzle with content that people will love
- online videos: how to film effective videos for your business and capture relevant and valuable viewers
- email marketing: how to build your business with emails that don't get instantly deleted but convert prospects into sales and establish long-term relationships

And an awful lot more!

Using the web to build your business effectively is essential, and this book is THE unputdownable guide.
ISBN: 9780857192721
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Pitching Products For Small Business How to successfully prepare your business, brand and products, and sell to retail buyers

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Have you come up with the next big thing? Or found a new way to improve an existing idea? Either way, your next step is to get your product into the stores on the high street. This may seem daunting or even unachievable but you can do it, without the need for warehouses full of stock and expensive consultants.

In this new book, Laura Rigney, founder of Pitcher House (www.pitcherhouse.co.uk), draws on her years of retail sales experience to help you navigate the path from product development and branding to pitching your idea to buyers at high street and online retailers.

Topics covered include:

- Building a strong brand.

- The best sales methods for your product.

- All the prior research required, including market and industry research, retailer backgrounds, and how to conduct it.

- Where to find information about buyers and how to approach them.

- How to structure and deliver your pitch to buyers.

- How to maintain and grow your business once your products are stocked.

There are also invaluable case studies that give you an insight into what to expect, both from buyers, who describe what makes a good and bad pitch, and from business owners, who describe their experiences. Learn the pitching dos and don'ts from both sides.

Pitching Products for Small Business is your essential guide to getting your product on the high street.
ISBN: 9780857190413
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RRP: £2.99 Our price: FREE
Are you happy with the way you work? Are you engaged, energised in the office? Or do you sometimes feel that your days are dominated by process and technology?

Reimagining business is about waking up to a new environment, based on collaborative and flexible working, on technology that, used correctly, liberates rather than constrains. The future of work must be based on being open, on focusing on results, not process and on empowerment, not hierarchy.

Dave Coplin, Chief Envisioning Officer at Microsoft UK, has been immersed in the technologies that are making waves in the workplace. This is his call to reimagine business.

#bizreimagined
ISBN: 9780857193322
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Design Create Sell A guide to starting and running a successful fashion business

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Making the dream a reality...

The fashion business is an exciting and diverse industry to be involved with and the number of people starting up fashion related businesses is increasing every year.

These new entrepreneurs are coming from many different backgrounds including design graduates looking to start their own label, designers working for other companies that have decided its time to be their own boss, and those wanting to utilise their transferable skills to set up a business that can fit around their family commitments.There are also the innovators that have invented or identified a new product they want to launch.

This essential guide will give readers an overview of the fashion industry and what makes it tick. It will guide them through the issues they need to think about before they start and take them through the key steps involved in setting up a new business. Readers will learn how to conduct the research needed for their business plan and get practical guidance on building your brand, getting your product made, marketing & PR and how and where to sell products.

This comprehensive book will inspire fashion lovers to turn their dream into a reality.
ISBN: 9781908003508
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49 Quick Ways to Market Your Business for Free An Instant Guide to Marketing Success

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With so many great resources on the web available for SMEs it's difficult to find the marketing solutions that will work. Sarah-Jane White has collated the best ones in this ebook for you to use as a guide, inspirational tool and if you just do one of the tips, once a week, you should increase your company's visibility both on and offline in no time!
ISBN: 9780857191441
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Refreshingly simple finance for small business A straight-talking guide to finance and accounting

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**Updated for 2013**

Is fear of the money side of running a business holding you back? Would you love to turn your passion into a small business, but are frightened of getting on the wrong side of the taxman? Do you run a small business and find it's a desperate struggle to keep all your paperwork in the right place, never mind work out how much tax you should pay each year?

In this friendly, informative book, bilingual qualified accountant Emily Coltman guides you through what you need to know on the finance and accounting side when you're setting up and running a small business.

Emily speaks plain English as well as accountants jargon! She has many years experience of helping small business owners with their finance and accounting, and this book is written for anyone running a small business for whom double entry might as well be double Dutch!

This book explains the different ways a business can be set up and structured legally and what the advantages and disadvantages of each kind of structure are, including the different taxes that each has to pay, and when those taxes have to be paid.

It looks at where you might find the money to start or grow your business, and why you might choose the different sources.

There are suggestions for how to organise your paperwork and advice on what records you need to keep and for how long.

You'll hear how to keep on the right side of the taxman, what expenses you can and can't claim tax relief on, and how to claim tax relief when you buy equipment for your business - and what 'tax relief' actually is!

This easy-to-read bitesize guide answers all the tax and accounting questions you have - and those you haven't thought of yet.
Collections: Harriman House
ISBN: 9781908003065
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Networking Step By Step The Essential Little Black Business Book

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Little Black Books offer a feet-on-the-ground, pared down, common sense, no holds barred and hopefully constructive take on the things that can make your business soar or sour! You will find them full of:

- Practical steps and suggestions
- Ideas and initiatives
- Inspiration and incentives
- Suggestions to help you prioritise and get you thinking
- Reasons for trusting your own common sense and business instincts.

They'll also show that whilst there's no short-cut to success, sometimes you find it in the most unexpected places by just looking at things from unusual angles.'
Collections: Harriman House
ISBN: 9781908003140
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The Tangled World Understanding Human Connections, Networks & Complexity

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RRP: £1.00 Our price: £0.85 save 14%
Every form of life in the world is connected: individuals, groups, businesses, governments. There is no such thing as total isolation. Many of these connections are plain to see, and it is a commonplace to say we live in a global village. Crucially, though, the various links and relationships have been difficult for classical analysis to understand and predict.

As networks and connectivity are central to the human experience, there has been a long history of trying to understand these linkages and to predict their influences and impacts; but the traditional approaches have yielded unsatisfactory explanations.

Many attempts at analysis have centred round ideas of describing the world in terms of free independent agents. But it is agents' 'linkages', both strong and weak, that underpin much of human activity. Whether it is stock market moves, sudden adoption of new technologies, or the unexpected consequences of long chains of events, the inter-connectivity of life appears to defy simple explanation.

In this revealing work the authors draw on multiple sources to uncover the answers to the big questions about group behaviour, connections and the complex relationships that drive our world. In particular:

- What happens when agents interact?

- Is it possible to make sense of all these connections?

- Why are some connections more important than others?

- In a world of hugely complex and intricate links, what are 'super spreaders', and why are they critical?

- Can we measure and model 'emergence'?

- What are the new approaches and thinking we need to embrace and understand the world around us?
Collections: Harriman House
ISBN: 9780857191748
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Auto Enrolment The Essential Guide to Workplace Pensions for Small & Medium Businesses

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This year is the biggest so far for the small and medium-sized businesses enrolling their staff into a workplace pension. Picking up all the knowledge you need to make things run smoothly and avoid hefty fines has never been more crucial.

This new free eBook from workplace pension provider Smart Pension will help you go from auto enrolment novice to seasoned pensions pro in one easy step. It offers a great insight into the practicalities of running a successful pension scheme - and is a very readable companion for founders, HR staff and those advising firms that are going through enrolment.

The book includes:

- Top tips for choosing the right auto enrolment package
- Concise expert analysis from industry leaders
- A simple checklist
- Time-saving hacks to make life easier
- Practical tips for ensuring success into the future

www.autoenrolment.co.uk
ISBN: 9780857196125
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Despite being one of the most mature online marketing technologies available to today's small and medium-sized business marketer, email marketing continues to pack a punch way beyond its weight or cost. The fact is that email marketing, if you treat it right, works better than any other marketing technique available - both on or offline.

This book is for any entrepreneur, business owner or marketer who values the idea of building and maintaining relationships with existing customers and prospects, and forging new connections by creating and delivering timely and targeted content. It tells you how to put in place the important principles and techniques that will improve your email marketing, making it more engaging for your audience and more profitable for you.

No matter what kind of business you are in, email marketing, combined with the simple best practices featured here, will help you increase customer retention and drive profitability.

If you want to start making relationships pay, now is the time to invest in email marketing. This guide from John Hayes will get you started in the right way, or show you how to improve the email marketing you are already doing.
ISBN: 9781908003690
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RRP: £15.00 Our price: £10.00 save 33%
Universities increasingly encourage spin-out companies from their own departments, and interest from entrepreneurs and the commercial sphere is only set to develop further in coming years. With this in mind, Professor Graham Richards - an academic and businessman who has had many years of involvement with spin-out companies - has written this book as a guide and an inspiration for those who are thinking about commercialising intellectual property and creating a spin-out company.

In an informative and enjoyable style he describes his personal experiences of the processes involved in launching a spin-out; from the key decisions that have to be made through to those inevitable mistakes to be learnt from. The University of Oxford has an outstanding record in forming spin-out companies, and has become one of the leading UK universities in this activity. Within the University, the Department of Chemistry has played a central role, with £80 million being contributed to university funds by spin-out companies that have emerged from the department. 'Spin-Outs' provides an insight into how this has been achieved, and carefully signposts the route for taking an academic's intellectual property from the lab, to a start-up company and then on to flotation on the stock market.

As a former head of Chemistry at Oxford, Professor Graham Richards is uniquely placed to describe this process. The author gives a real-life focus to his account by using illustrative examples of the businesses in which he was personally involved, drawing extensively on the case study of Oxford Molecular Ltd to show how this company was spun-out in practice.

The book provides invaluable information for universities about what can be achieved and how. It also provides guidance to the entrepreneur with thoughts of creating a high-tech company: the pitfalls, the problems and what is needed, as well as an indication of the potential benefits to all concerned.
Collections: Harriman House
ISBN: 9781906659424
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Selling Your Technology Company For Maximum Value A comprehensive guide for entrepreneurs

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Most technology entrepreneurs start companies and spend years of their lives building them with the goal of generating significant wealth through a successful sale. For many, the sale of their company is a one-off event for which they have little or no experience, but whose outcome can make the difference between true financial security and years of frustration and regret.

This book gives honest, practical advice for executives and shareholders of technology businesses on how to prepare their businesses and how to manage and optimise the sale process through to a successful completion for maximum value.

The author draws on his direct experience from a 20-year career in technology and corporate finance, but also on the experience of others in the industry - notably, corporate finance advisers and lawyers, corporate development professionals working at some of the most acquisitive large technology companies and entrepreneurs who have sold their businesses.

After every second chapter, there is a case study of a technology company that has been successfully sold, written from interviews with the key individuals involved. These give real-life experiences from diverse businesses, ranging from a pre-revenue company sold when its product was still in beta to a $100m revenue company sold in its fourteenth year.

This is a practical guide that can be followed and consulted to give insight into every part of the sale process and to learn from others who have gone through it many times.
Collections: Harriman House
ISBN: 9781906659752
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This is the ultimate introduction to branding your business - a free eBook to help you define, present and maintain your business brand, produced in partnership between Enterprise Nation and iStock.

From tone of voice to brand guidelines we've got you covered. You'll find links to webinars and other helpful and free online tools. Consider this your branding companion, guiding you in plain English with helpful hints and real life scenario's including Jim Cregan of Jimmy's Iced Coffee and Jane Field of Jonny's Sister.

Discover how to work with a portfolio of images and read about the social media platforms that could make you money and drive traffic to your business. You'll find out about buying, licensing and how to use brand imagery effectively, with advice fromiStock, the original crowd-sourced imagery site that helps you create beautiful, visual work without breaking the budget.

There are tips on communication from Jessie Warrener of SimplyBusiness.co.uk, expert advice from brand adviser Paul Bailey and top tips from Julie Cottineau of BrandTwist, Jessica Ann, CEO & Creative Director of Jessica Ann Media and more.

As a small business in a world where consumers are savvy, connected and regularly exposed to newness you only have seconds to get your brand across. By following the steps in this eBook you''ll be able to define your brand, present it, and keep it consistent and refreshed.
Collections: Harriman House
ISBN: 9780857194718
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From Vision to Exit The Entrepreneur’s Guide to Building and Selling a Business

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There are many differences between a good business and a great business, but they aren't beyond a business leader's control. In From Vision to Exit, Guy Rigby candidly explains how entrepreneurs can develop strategies, plans and tactics to get their businesses to the top.

With an easy and engaging style, this book is a definitive and practical guide that covers every business area. From strategy to finance, management to marketing, and business planning to exit, Guy leaves no stone unturned. The result is an authoritative and invaluable tool for entrepreneurs seeking to navigate the minefield of successful growth.

Find out everything you wanted to know about how to build a great business but never had the opportunity to ask.

http://www.facebook.com/pages/From-Vision-to-Exit/370830186288639
ISBN: 9780857191656
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365 Social Media Tips A year of ideas for marketing your business via LinkedIn, Twitter, Facebook and more!

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365 Social Media Tips does exactly what it says on the tin. There are 365 tips that cover specific social media platforms such as LinkedIn, Twitter, Facebook, YouTube and SlideShare, as well as tips to improve your use of social media generally.

This book not only gives practical suggestions but many of the tips also include clear instructions on how to implement them. 365 Social Media Tips gets down to the nuts and bolts of social media in short, concise, helpful tips - one for every day of the year!
ISBN: 9781908003317
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Building a Billion The Story of John McCarthy

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RRP: £7.00 Our price: £5.95 save 15%
John McCarthy MBE, of McCarthy & Stone, is a self-made multimillionaire. He and his family have been long-term members of The Times Rich List. One of the best examples of the self-made man, John started working life at fifteen as a "chippy". Every venture he has embarked on, he has achieved with drive and success. His legendary reputation is as the most successful builder of retirement homes across Europe. He has also built and skippered winning ocean-racing yachts. He has owned and run a top polo team. He became a big game hunter and avid game bird shooter, underwater diver, skier and squash player. He makes other septuagenarians look really old.

In this book John McCarthy recounts his fascinating life story so far. But these are not just the interesting memoirs of a successful man. John's tussles with bankers and lawyers, planners and politicians, Government red tape and political autocracy, competitors and recalcitrant employees tell a story that has real relevance to all aspiring entrepreneurs in whatever field of endeavour. John McCarthy's rules of engagement and how to build a billion pound company are as topical now as they were when he did it.
ISBN: 9780857191380
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The Small Business Guide to PR Plan and execute your first PR campaign in just 10 hours

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Put your lunch hour to use and learn how to create, manage and execute your own bespoke PR campaign in just ten days.

- Get to grips with what makes a good story, learn how to contact journalists and build working relationships that get stronger with each new story.

- Discover how to craft a press release, how to weave in your key messages and how to ensure that what you are doing with your PR is contributing to your overall marketing strategy.

- Unlock the secrets of the professionals by spending a day in both camps - the journalist and the PR consultant.

- Find out what it takes to give your story the edge above the hundreds of others competing for attention.

- Listen in on a PR consultant's meeting with a key client so that you can understand the processes that are put in place and the strategies that are debated between client and consultant to ensure that every opportunity is flushed out, examined and maximised.

- Hear case studies from small businesses that share the highs and lows of their own public relations campaigns so that you do not make the same mistakes.

Let the author, who has over a decade of experience in running PR campaigns for everyone from multinational PLCs to not for profit organisations and start-up businesses, guide you through the same process that he uses to create professional and hugely effective PR campaigns.

Learn how to create a PR campaign that delivers measurable, strategic results for your business and that allows you to refine and improve it every time you return to it.

Create a PR strategy that evolves with your business and fits in with the way you work. Learn how to delegate tasks to individuals within your own team and what to outsource to the professionals.

Discover how to get your story to stand out from the crowd through the use of clever photography - begin to 'think in pictures' as you learn how to become an asset to your target media.

Set measurable goals and begin to evaluate the success of your campaign right from the beginning, arming yourself with information on what works or your business and what approach works best for you as the new head of PR in your business.

Have fun! PR offers a huge variety of ways for you to communicate with your target audience.

Discover inspirational ideas that will have you raring to go with your own PR campaign and all in the space of ten hours.
ISBN: 9781908003331
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Quick marketing ideas with fast results!

You run a small business and you want to get ahead of the competition, but how can you give resources to marketing when you're short on time and the budget is tight?

The solution is here!

The 5-Minute Marketer is packed with 395 tried-and-tested ways to market your business in 5 minutes or less. Written by Stefan Ekberg, an author with over 20 years' experience in marketing for small firms, this is an amazing book of marketing hacks for anyone who doesn't want to waste time when spreading the word about their business.

Some of the 395 techniques will be new to you, while some are familiar ideas that are too easily forgotten in the day-to-day pressures of running a business.

You'll find tips on generating new orders, speeding up sales, selling more online, improving your website and much more. Read with an open mind and highlight the ideas you would like to try, then just find 5 minutes and put them into practice.

Now what are you waiting for? In 5 minutes' time you could have marketed your business in at least one new way. Don't delay any longer - start reading and start marketing. Become a 5-minute marketer!
ISBN: 9780857194077
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Psychological Testing The essential guide to using and surviving the most popular recruitment and career development tests

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Both private and public sector organisations, and both employers and recruitment agencies, use psychological selection tests as part of their recruitment processes. Worldwide, and especially in electronic formats, these tests are increasingly used for speeding-up, standardising and professionalising the task of putting the right people in the right jobs.

'Psychological Testing' is an easy-to-follow guide to the most popular selection tests on the market. It takes a broad, international perspective and explores developments in web-based testing services, which have revolutionised the industry.

This book seeks to answer all your key questions, including:

For employers, recruiting consultancies and agencies:

- What are the benefits of using psychological testing for your organisation?
- Which kinds of tests are available and how should they be used?
- What are the specific applications for each of the tests, and their advantages and disadvantages?
- What is good - and bad - practice in test usage in recruitment?
- Can these tests also be used for subsequent employee deployment and development, such as creating teams, training needs analysis, and career-planning?

For employees and job-seekers:

- What happens if you are required to take a selection test?
- What will these tests reveal about you?
- What do previous test-takers think about each of these tests?
- How can you prepare for the process of testing generally?
- How can you overcome test phobia, fear of the unknown and a feeling of intrusion?

With detailed information on numerous tests, 'Psychological Testing' is your invaluable handbook, whichever side of the desk you're on.
Collections: Harriman House
ISBN: 9780857191106
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Becoming THE Expert Enhancing Your Business Reputation through Thought Leadership Marketing

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Thought Leadership is one of the most valuable marketing tools available to today's entrepreneur. Not only is it highly affordable (largely free), it is also available to anyone with an opinion - and who doesn't have one of those?

Becoming THE Expert explains how business owners, entrepreneurs, marketers and sales professionals can better position themselves as experts in their own particular industry and help to build brand awareness, generate leads and ultimately drive sales through the sharing of their detailed knowledge and insight.

Written in plain English and using real world examples, the book explains how to find your voice and then plan, create and distribute Thought Leadership Marketing campaigns using a wide range of channels including blogs, white papers, videos, podcasts, webinars, PR, the media, books, eBooks, public speaking opportunities and social media.

This book is for any business professional who values the idea of sharing knowledge, empowering the people they work with and building their reputation on the back of holding an open and honest dialogue with the communities they serve.
ISBN: 9781908003355
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Creating Risk Capital A Royalty Fund Solution to the Ownership and Financing of Enterprise

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Private enterprises are essential to a nation's economy and society - yet without finance, or risk capital, they may never get off the ground. Lack of risk capital on suitable terms thus frustrates entrepreneurial ambition, and checks economic growth. And, just as damaging, the search for finance can lead companies and businesses into unsuitable funding arrangements - such as bank loans or equity deals with external investors - that burden them with excessive debt or limit the ability of managers to run the business. This book proposes a fresh solution to the search for risk capital that should suit enterprise and investor alike.

Ian Whalley begins by describing the rich inheritance of private enterprises and the financial systems which support them in major market economies. He looks at some serious problems which afflict many enterprises when they seek funding through conventional methods: from small and medium-size firms to major companies, providers of public services and diverse enterprises such as mutual and non-profit organisations. A common theme emerges - enterprises of all types struggle to obtain risk capital without taking on debt or compromising effective management control. The capital is necessary but the drawbacks are potentially fatal.

The book shows how the dual functions of equity - risk capital and ownership capital - can be separated and thus how risk finance can be raised without affecting the ownership or control of a company, and without traditional borrowing. The model for achieving this is royalty funding, a system grounded in the proven and familiar practice of licensing. Under this system enterprises pay for the invested risk capital by means of royalties on the sales revenues they achieve, rather than become debtors or partners to those who provide the funds. Royalty funding will benefit both those who own and manage enterprises and also the investors who receive a contractually committed return whilst maintaining the security of asset ownership in the event of a failure of the enterprise.

Whalley explains how royalty funding could be put into practice for a range of different enterprises, and draws some broad conclusions about the impact that royalty funding could have if used to finance business in the future.

Offering a compelling alternative that complements current financial models this is an essential read for anyone involved in establishing, running or investing in successful enterprises, as well as policymakers and academics.
Collections: Harriman House
ISBN: 9780857191540
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The Business of CREATIVITY An expert guide to starting and growing a business in the creative sector

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Would you like to earn a living following your creative passion and doing what you love every day? This book will show you how.

In The Business of Creativity, Michael Jacobsen draws on his rich experience of owning and operating global entertainment businesses to provide the practical guidance that creative start-ups need to get going.

His two key mantras are that each business needs a vision, mission and values, and that the route to success is to observe those who have been successful in your sector and to model their approach. As well as explaining exactly how to do this, he covers the business essentials that all creative entrepreneurs need to consider.

The creative sector is worth £36bn a year to the British economy; it is big business and the opportunity is there for entrepreneurs in creative industries to start up and build successful businesses. But bridging the gap between creativity and commerce can be difficult - some see a conflict between artistic integrity and a profit motive, and how exactly do you take your spare room creative enterprise to the next level?

In this book Jacobsen looks at:

- what foundations to put in place to get your business started
- how to set up and grow your business
- sources of funding and tips for organising business finances
- what angels and other investors will look for
- where to find support
- the psychology of business success.

There are also numerous case studies from successful creative businesses of all sizes and wisdom from high-profile businesspeople operating in the creative sector.

This straight-talking business guide is packed with actionable advice and essential tips to give you everything you need to start and grow your creative business.
ISBN: 9780857193216
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Spark for the Fire How youthful thinking unlocks creativity

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This is the most extraordinary time for people with a desire to make things

Spark for the Fire is for everyone who wants to excel. For the people who are passionate about what they want to do. For those whose imaginations demand to be put to use, in any discipline. it is for the youthful: in age, experience or attitude - and those who want to be - whether to kick-start a career or reignite an established one.

Now more than ever, youthful thinking can help spark the fire of creativity. This must-read book reveals how.

Featuring among others

- Nick Park
- Michael Wolff
- Lord David Puttnam
- Jean Oelwang
- Rory Sutherland
- Ajaz Ahmed
- Jamie Oliver
Collections: Harriman House
ISBN: 9780857193711
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When the first edition of Doing Business with Latin America was published, the region was growing and the possibilities were endless. However, the recent global economic slowdown has hit Latin America, too, and so a second edition was needed in order to help British SMEs understand this new context and maximise their opportunities for success in more challenging times.

In this fully revised second edition, Gabriela Castro-Fontoura, a native Latin America with wide experience in the UK, shares in a simple and friendly manner, what every UK SME needs to know about doing business with Latin America: the geography and the people of a fascinating continent; the exciting range of opportunities, as well as honestly exposing the barriers and how to handle them.
From business etiquette to import barriers, from currency issues to how to organise a market visit, Gabriela explores the wealth of information that is out there, interviewing key business owners and experts, and translating this into a thoroughly researched yet very user-friendly book, with British efficiency and Latin American charm!

The second edition addresses questions such as: How has Latin America changed in the last three years? How do you deal with a less buoyant region? Where are the opportunities now? Why is Latin America still a region worth considering in your export strategy? How do you go about doing business in this region today?

A world of possibilities opens up for UK SMEs that know where to look. This book aims to be their first window into Latin America.
ISBN: 9780857195449
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50 Top Tech Tools and Tips Making the most of technology in your business

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Technology is all around us. Mobile phones, computers, the internet, e-mail, satellite navigation - the list is endless.

But are you making the most of technology in YOUR business?

Whether you run a retail shop or a home based business, using the right technology can radically transform the way you operate, making you more efficient, saving you time and money, and inspiring you to push your business further.

This eBook aims to introduce business owners to new technology tools which will enhance or even revolutionise the way you operate your business! Coupled with tips to make the best use of your new found tools, this eBook will supercharge you and launch your business into the techno-sphere.

So what are you waiting for, lets plug in, log-on and get started...
Collections: Harriman House
ISBN: 9781908003249
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Doing business with Latin America An introduction to Brazil, Mexico, Chile and other exciting markets

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Latin America is much more than football and beaches. A continent of 600 million people enjoying a period of strong economic growth is now attracting worldwide attention for its amazing opportunities. But are UK small businesses making the most of these opportunities? If not, what is stopping them?

Gabriela Castro-Fontoura, a native Latin America with wide experience in the UK, shares in a simple and friendly manner, what every UK SME needs to know about doing business with Latin America - the geography and the people of a fascinating continent; the exciting range of opportunities, as well as honestly exposing the barriers and how to handle them.

From business etiquette to import barriers, from currency issues to multilingual ecommerce, Gabriela explores the wealth of information out there, interviewing key business owners and experts, and translating this into a thoroughly researched yet very user-friendly book, with British efficiency and Latin American charm!

A small business owner herself, Gabriela knows how to talk to her audience - and inspire them to a journey full of possibilities.
ISBN: 9781908003553
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The Debt Trap How leverage impacts private-equity performance

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RRP: £30.00 Our price: £25.00 save 17%
This is the inside story of private equity dealmaking.

Over the last 40 years, LBO fund managers have demonstrated that they are good at making money for themselves and their investors. But when one looks beneath the surface of the transactions they engineer, it is apparent that these deals can, at times, go spectacularly wrong.

Through 14 business stories, all emanating from the noughties' credit bubble and including headline-grabbing names like Caesars, Debenhams, EMI, Hertz, Seat Pagine Gialle and TXU, The Debt Trap shows how, via controversial practices like quick flips, repeat dividend recaps, heavy cost-cutting and asset-stripping, leveraged buyouts changed, for better or for worse, the way private companies are financed and managed today.

From technological disruption in the worlds of music recording and business-directory publishing to economic turbulence in the gambling, real estate and energy sectors, highly levered corporations are often incapable of handling market corrections when debt commitments start piling up. Behind the historical events and the financial empires erected by some of the elite private equity specialists, these 14 in-depth case studies examine how value-maximising techniques and a short-cut mentality can impact investment returns and portfolio assets.

Whether you are a PE practitioner, investor, business manager, academic or business student, you will find The Debt Trap to be an authoritative and fascinating account.
Collections: Harriman House
ISBN: 9780857195418
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IT'S HARD TO FIND TACOS IN AFRICA.

What is a self-made man or woman? Ever thought about it? Success is not a straight-line deal. There is no A-to-Z path, and there are no magic beans that will carry you upward overnight. Have you ever wondered how to start, scale up, build teams, and flourish in an uncontested market? I can tell you. I did it.

In 1992, I landed in Estonia with $400 in my pocket. There, I discovered a truth that changed my life and the way I conducted business: You can make a lot of money as an entrepreneur by moving decisively in blue-sky markets - markets where you face very little competition and the tide can carry you to riches.

Over the next decade and a half, I built a portfolio of businesses worth $200 million. Now, I want to share the paths that led me to success, passing on my knowledge to you. In Why Sell Tacos in Africa? I explain sixteen principles that allowed me to drive such tremendous growth. May you, too, find a blue-market and watch your business soar.

www.pauloberschneider.com

Business Start-Up,
Entrepreneurship,
Emerging Markets
ISBN: 9780995763012
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If you want to start your own airline, this book isn't for you.

This is the business book for everyone tired of being told they have to have the next big thing in order to make a living running their own firm. It's the down-to-earth, insider's guide to starting a great business that thrives - without having to takeover the world. Or dance to Lord Sugar's tune. Or go cap-in-hand to the Dragons.

Author and business advisor Ken Horn has helped thousands of people to be a success running their own business, reaching freedom and financial security not by winning the Big Business Idea Lottery but simply through delivering traditional services in existing markets.

Bringing a master's knowledge of the ins and outs of starting and running a successful small business, Ken:

- strips away the mystery surrounding starting your own business
- packages up the common challenges of starting up and helps readers tackle them
- cuts through the information overload and provides only what you really need to know to launch a small business
- reveals in what order to best tackle things and what can be left till later or ignored entirely.

He also uncovers a whole host of secret shortcuts that are too easily missed - especially when it comes to sales and marketing.

Straight-talking, bursting with examples, packed with inspiration - and promising not to waste a minute of your time - this book is like having a top business mentor on hand throughout your start-up journey. Get going now!
ISBN: 9780857194411
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Make Money From Makes A guide to turning your hobby into a business

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Make Money from Makes is for anyone who has a passion, skill or hobby and an interest in turning this into a business. You may be baking cakes for friends and family and dreaming of doing this full-time, or have a way with words that could be turned into commissions. Maybe you paint or draw and wonder if those who offer praise would be prepared to pay for your creations, or whether your flair for fashion could lead to financial return.

Whatever your talent, it's likely you can turn this into a business with customers paying for the quality products or services you offer. Whether artisan or tailor, writer or baker, what you will discover from this book is how to:

- Make sales beyond friends and family
- Promote your brand and become well known
- Register the company and manage the finances
- Embrace technology to save time and money
- Convey a professional image; online and off
- Create a support network and work with partners

Above all, it shows how to make money from doing what you love!

The book is also packed with stories of people who have successfully started and grown their own businesses, with all of them giving their stories and top tips for success.

With clear steps, useful links and expert advice, consider this book your guide as you launch your business, and embark on a most exciting adventure!
ISBN: 9781908003522
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Getting Your Business Message Across The Essential Little Black Business Book

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Little Black Books offer a feet-on-the-ground, pared down, common sense, no holds barred and hopefully constructive take on the things that can make your business soar or sour! You will find them full of:

- Practical steps and suggestions
- Ideas and initiatives
- Inspiration and incentives
- Suggestions to help you prioritise and get you thinking
- Reasons for trusting your own common sense and business instincts.

They'll also show that whilst there's no short-cut to success, sometimes you find it in the most unexpected places by just looking at things from unusual angles.
Collections: Harriman House
ISBN: 9781908003256
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The key to success in raising funding, whether for yourself or on behalf of a client, is identifying the areas within the company where funding options could apply, and then providing a comprehensive solution specifically designed to meet those needs.

However, many people are unaware of the various options available, and these days there are several out-of-the-box solutions which also move beyond the traditional finance and funding offerings.

The information contained in this Directory provides all the insight and information you require to make a successful application for funding and covers:

- Asset Based Lending (ABL), Factoring and Invoice Discounting
- Leasing and Asset Finance
- Commercial and Corporate Finance
- Banking Finance
- Property Finance
- Trade Finance
- Bridging Finance
- Equity Funding
- Alternative Finance
- Mezzanine and Growth (Debt) Finance
- Turnaround Funding
- Support Organisations
- Associations and Professional Bodies

The Finance and Funding Directory is your essential guide to the financial resources available in the UK today.
ISBN: 9780857195647
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As the UK witnesses record numbers of people starting a business, accessing the funds to start and grow has become a popular topic.

As a small business there are other fund-raising options open to you, from charities to government, social enterprise funds to credit cards, and community lenders. Fifty such options are presented in this eBook with links to find out more on the sources that suit you most.

There are case studies of companies who have successfully raised funds, from £5,000 to £57,000. There's expert advice from bodies including the British Bankers' Association, UK Business Angels Association and entrepreneurs such as Jeff Lynn, co-founder of Seedrs.com, and the dynamic Simon Devonshire who is spreading the Wayra word across Europe.

You may be looking for funds to promote your business, develop a prototype, or for working capital to tide you over from one order to the next. Whatever the reason and however much the amount, you'll find here a source of funding that provides a perfect match.
ISBN: 9780857192905
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Meet The People Why businesses must Engage With public opinion to manage and enhance their reputations

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The power of the public

A revolution has taken place in corporate communications in recent years. Democracy has arrived. The ongoing expansion of the web - and above all social media - means the public have the power to shape the image and reputation of businesses in giant public conversations. On social media platforms, blogs, consumer websites, web forums and comment threads, ordinary people are taking the lead in defining how businesses are seen by the outside world.

The entire corporate communications model has been turned on its head. Since its inception as a recognised industry in the 1920s, corporate communications has relied on major advertising and marketing campaigns, as well as traditional media relations and public affairs, to create the desired images of businesses. In short, corporate communications was conducted by elites, amongst elites, at arms length from consumers. Now this approach lies redundant.

The challenges posed by the new power of the public mean corporate communications increasingly resembles political campaigning. In this world, as in politics, businesses must put the public first. They must engage the public in fast-moving, emotional, two-way conversations. Businesses have to be the most influential and credible voice amongst many; they must become experts in public persuasion.

Communications consultant James Frayne explains what businesses can learn from political campaigns to help them deal with these new challenges. Drawing on interviews with respected political consultants and case studies of successful campaigns, Frayne reveals how the best campaigns engage public audiences and shape their views, and shows how businesses can implement these techniques and strategies in their corporate communications.

'Meet the People' is required reading for modern businesses that want to know how to lead the public conversation that surrounds them.
Collections: Harriman House
ISBN: 9780857193506
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The Pest Detectives The definitive history of Rentokil

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Rentokil is the heart and soul of pest control. A brand synonymous with its field and familiar to all. Innovative, ground-breaking, highly professional; renowned for scientific rigour and go-the-extra-mile customer service. At last, here's a book that tells the full story of Rentokil's rise into an international powerhouse - and the pest problems it encountered and solved along the way.

The Pest Detectives explores the origins of the brand, including the story of founder Professor Harold Maxwell-Lefroy, a brilliant yet tragic figure; Britain's first Imperial Entomologist and one of the foremost scientific minds of the early 20th century. It covers the personalities, big deals, landmark assignments and technical accomplishments that shaped the business.

But as well as looking back, The Pest Detectives is very much a book about the business today: the culture, the strategy, the significant investment in innovation and training required to ensure Rentokil will still be at the forefront of the pest control market another 90 years from now. Through interviews with senior managers and talented 'pest detectives' on the ground, Rob Gray paints a picture of what the brand stands for and where it is going. A compelling picture of the greatest pest control business there has ever been.
Collections: Harriman House
ISBN: 9780857195081
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The New Rules of Business Leading entrepreneurs reveal their secrets for success

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This is the ultimate guide to winning in business. Drawing on the experiences of some of the world's most successful entrepreneurs and corporate executives, it sheds light on the cut and thrust of commercial relationships and provides a candid insight into what it takes to thrive as an entrepreneur. Themes include the role of failure, luck and risk, people, power, money, greed and ambition. Together, it reveals the essential underlying truths which define business in the twenty-first century.

The book contains thoughts, anecdotes and advice from 36 business people drawn from a variety of backgrounds and career paths. Multi-millionaire heads of billion-pound businesses rub shoulders with chief executives of some of the world's biggest blue-chip companies. Also featured are celebrity investors, business TV show contestants, and even those who have fallen foul of the business rules and survived to tell the tale.

It is a must read for anyone wanting to grow a business, become wealthy and powerful, or make a meteoric push up the career ladder.
Collections: Harriman House
ISBN: 9780857190307
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Dear Entrepreneur Letters from those that have made it and are making it happen

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Do you want to leave your 9-5?
Do you want to be your own boss?
Are you an entrepreneur?

Dear Entrepreneur is an unmissable collection of candid and inspiring letters from business founders who have been there and done it or who are building successful businesses right now.

However far along on your business adventure you may be, these letters are the perfect companion. Packed with must-read words of movers and shakers, they have been written by those who have been where you are and know what it will take to succeed.

"Not for one second has any of us regretted the moment we set up Innocent full time. If you're thinking of setting up your own business, we couldn't recommend it highly enough."
- Richard Reed, Innocent Drinks.
Collections: Harriman House
ISBN: 9781908003539
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A New Framework for IT Investment Decisions A practical guide to assessing the true value of IT projects in business

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Making Better IT Investment Decisions

A New Framework for IT Investment Decisions is an essential guide to getting more out of IT for business. Fully illustrated and explained with reference to numerous examples from across industries and the world, this is a groundbreaking book for advancing businesses beyond some of the unhelpful investment frameworks of the past, and attaining more accurate, comprehensive and profitable knowledge of how to approach IT projects and systems.

An urgently needed new framework

There is always enormous pressure on businesses to control their spending and maximise the benefits of all investment projects. This applies particularly to IT spending, where the business case for a typical IT project can often be unclear to managers and investors. Any decision on IT investment involves an assessment of the potential costs and benefits. But the benefits are hard or impossible to calculate using traditional measures such as return on investment (ROI). A new framework is needed in order to make better IT investment decisions and this book provides it.

The framework is based on simple ideas about the way in which IT systems interact with a business. Building on these simple ideas, some radical conclusions can be drawn about the nature of IT investment and how it affects a business. These conclusions are very different to the commonly accepted approach to IT investment. Key to the new framework is the concept that most IT spending is geared towards building future capabilities that will not generate an immediate return. These ideas are brought together into a simple decision table that managers will find invaluable in making better decisions about IT projects.

A guide for all business managers

This book is for business executives who need to make investment decisions about IT projects, or who need to understand the thinking behind such decisions. This includes almost all business managers, not just those who are directly concerned with IT. It also includes those in the public and not-for-profit sectors.
Collections: Harriman House
ISBN: 9780857190642
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Have you always wanted to run your own business but feel nervous about having no support? Perhaps you have great business skills but are having trouble dreaming up a product or service that everyone will want...

Setting up a franchise or direct selling business means you can be your own boss, be in control of your own profits and still have the safety net of a tried-and-triumphed business formula.

Small-business expert Emma Jones has been foraging through the franchise world to find you the very best opportunities available. The franchises she has chosen all offer great training, ongoing support and a chance to be in control of your business.

Plus, Emma has scouted out companies that will offer you sound business models at an affordable price, making them appropriate for any first-time business owner.

Emma also shows you what to look out for when you select your franchise business and offers advice and guidance for getting your new business off the ground.

So whether it's editing a local magazine, running food-tasting parties or managing a fleet of couriers, you'll be sure to find an inspiring small business opportunity, and advice to get you on your way, with Brightword's 50 Fantastic Franchises.
ISBN: 9781908003027
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Design Grow Sell A Guide to Starting and running a successful gardening business from your home

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This book is aimed at garden lovers and anyone keen to turn their gardening talent into a business.

It's for those who, while stuck in an office, have always dreamed of making a living outdoors, for second career-ers who have a flair for gardening and want a job that makes them happy and for anyone who would like to combine a love of plants of gardens with the freedom of being their own boss.

Uniquely, the book looks at the diverse opportunities that exist in gardening, from running a nursery to building a garden maintenance business, and from training to be a landscape designer to writing about gardening for a living.Taking the reader through how to pursue each type of business successfully, it looks at everything from researching the competition, training and internships, to how to get your first job, develop a network and grow the business.

As well as all the practical information required to start a gardening business, this essential guide profiles 20 individuals and tells their inspiring stories - from the doctor who became a garden designer and whose work ended up on national television, to the high-flying fashion director who gave up the rat race to make a living from growing traditional roses.

Packed with advice, tips and resources, this book offers everything you need to start your own successful gardening business.
ISBN: 9781908003409
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RRP: £14.99 Our price: £14.24 save 5%
Why do some companies have a seemingly flawless reputation while others constantly fight a losing battle?

Maybe you've always kept social media at arm's length, but the thought of a crisis unfolding online keeps you awake at night. Or you are aware you should be giving clearer direction to your team in the area of reputation building, but aren't sure what to demand or what questions to ask. If so, then The Reputation Playbook is for you.

The fundamental principles of reputation-building haven't changed for decades, but the advent of social media means transparency around how a business acts has. News, good or bad, now travels at internet speed, so to protect and enhance its reputation a business needs to be prepared to respond in real time, whether to customer interaction, news stories or operational errors. And as the leader of your business, the reputation buck stops with you. Your team expects, and needs, you to take the lead.

You don't need to know the how when it comes to using social media, but you do need to know why it is critical that it's on your radar. So you won't find instructions on how to use the various social media platforms in The Reputation Playbook. You will find a lively and insightful examination of how social media affects corporate reputation-building, filled with practical advice and punctuated with real-life examples from the companies that are doing it right - and those that have got it wrong.

Jennifer Janson has gathered data and thoughts from the world's leading thinkers on corporate reputation and also provides a framework for evaluating and mitigating your business' reputational risks. Most important, the Playbook tells you what questions to ask of those around you to ensure your business is building a strong reputation, and minimising the risk of reputational damage, long before a crisis arises.

It is time to think about how your business reputation is affected by social media. All you need to get you started is The Reputation Playbook.
Collections: Harriman House
ISBN: 9780857194404
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Become your own boss, in your own time!

Emma Jones, founder of the home business website Enterprise Nation and author of 'Spare Room Start Up', delves into the working 5pm to 9pm trend and profiles 60 people who are running successful businesses outside of their normal office hours, everything from writing, baking and accounting, to magic, music and even pig farming! She offers over 50 ideas of businesses you can run in your spare time and looks at franchise ideas that can be run in the same way.

There's advice on starting a business, sales, marketing, technology and how to maintain your social life whilst working 5 to 9.

If you are:

- In a job but not sure for how much longer, or
- Wanting to pursue a passion, hobby or skill for light relief and extra income, or
- Dreaming of becoming your own boss but not quite sure where to start

Then this inspiring and practical book is for you!
ISBN: 9780857190543
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University Intellectual Property A Source of Finance and Impact

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The traditional role of the university has been to teach and conduct original research, but this situation is changing. As governments judge universities on new criteria - including the 'impact' they have - and as universities are driven to search for finance from new sources, those that run universities are increasingly looking to exploit the intellectual property created by their researchers to help deliver this impact and income. How this should be done, and whether it should be done at all, is subject to much debate.

The key issues are:

- What constitutes intellectual property?
- Do academics or universities own IP?
- Does the commercialisation of IP impact academic freedom?
- How can IP best be exploited and who should be financially rewarded when it is?
- What assistance can governments and other bodies provide?

This book investigates these issues. After a review of how the current situation came to be, the views and experiences of a range of experts are presented, including those of a former high court judge, a senior lawyer, a patent attorney and professionals involved in technology transfer. The contributors examine whether the roles of higher education institutions have changed, what academics and universities should be doing, and how technology transfer can be made more effective and efficient. To conclude, a provocative look at the ethics of the situation is presented.

This insightful and thought-provoking book will help readers to understand more about an increasingly important aspect of academia and business.
Collections: Harriman House
ISBN: 9780857192271
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Start-Up Smart How to start and build a successful business on a budget

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This book will not make you a million in three months and it doesn't make any wildly optimistic claims about saving the world, changing the way we think about business or improving your chances of pulling.

What it does do is give an honest, detailed, straightforward description of how to start a small business from scratch, with relatively little money, and how that business can give you a decent income with little or no risk in the long term.

Robin Bennett guides you through the key steps involved in setting up and running a business. He shows that it's possible for anyone to become their own boss, and that it can be done without ending up in debt to the bank or completely stressed out.

Delivered in a lighthearted and down-to-earth way, the advice contained in these pages is based on what Robin has found to work over the last 20 years in business. It shows how you can do it too - how you can use this knowledge to start up, and most importantly, start up smart!
ISBN: 9780857190468
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Eyewitness The Rise and Fall of Dorling Kindersley

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By the close of the last millennium Dorling Kindersley had become one of the most recognisable brands in publishing. Across the range of illustrated household reference titles, from children's books to travel guides, its distinctive look of colourful images cut out against a white background could be seen on bookshelves throughout the country - and indeed the publishing world.

Apart from three minor acquisitions, DK had grown organically over 25 years to be a publicly listed company with a turnover of £200 million, some 1500 employees, publishing arms across the English language markets, a 50-strong international sales force that dealt with more than 400 publishers, a direct selling business with 30,000 independent distributors, and had expanded its skills for delivering handsomely designed reference books into the new media of videos, CD-ROMs and online educational content. Then a series of catastrophic printing decisions brought the company to its knees, and ultimately into the arms of Pearson.

Christopher Davis is uniquely positioned to tell the story of DK's rise and fall. He joined the company at its foundation and in due course became Group Publisher. The narrative he provides is a dual one, encompassing the visionary genius of Peter Kindersley and the publishing revolution he fomented, and charting the remarkable, sometimes precarious, frequently hilarious, roller-coaster ride as the company grew from a handful of people in a studio in South London to a substantial global business.

In the rapidly changing publishing climate of today, this book is also a nostalgic reminder of a time when creativity could flourish unburdened by the shackles of corporate bureaucracy.
Collections: Harriman House
ISBN: 9780857191366
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150 Ultimate Business Secrets From beer and chocolate to lingerie – exclusive tips for success from Britain's elite entrepreneurs

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'150 Ultimate Business Secrets' is a distillation of the experience and wisdom of successful businesspeople into a concise, easy-to-follow set of rules that makes it easy for you to access top tips and insider secrets that lead the way toward business success.

Britain's elite entrepreneurs reveal how they started, what helped them develop while others failed and, hard work aside, what special thing or things made their creation transform from a hopeful, tentative start-up into a flourishing and admired business. There is plenty of practical business advice that you can put into action to get your business moving.

Rules are included on the following topics: starting a business, customers and competitors, family business, luck, leadership... And lots more!

Pick up '150 Ultimate Business Secrets' now and take the first step to putting your business on the road to success.
ISBN: 9780857193223
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Instant Millionaires The secrets of overnight success

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In this book you will meet three dozen impatient people. They weren't satisfied with the slow, plodding, money-saving route to financial security, the safe route that most of us feel stuck with. They wanted instant wealth - and they got it.

As Max Gunther points out, our folklore frowns on the idea of quick money. As in the fable about the race between a tortoise and a hare. "In the fable, the hare loses. The stories in this book are not fables. They are true. In these stories, the hares win."

They are a richly varied lot, these happy hares. Gunther opens with a few dazzling millionaire legends, such as the man who invented Monopoly. You'll then meet fascinating characters such as: Harvey Shuster, who beat the stock market; Howard Brown, who decided to be rich and became a multi-millionaire within three years; and a group of men who made fast fortunes on fads such as the Hula Hoop and the Frisbee.

These stores illustrate that the dream of quick money isn't such a ridiculous dream after all. Read these tales about hares who have won and when you have, maybe you'll decide to run with them.
ISBN: 9780857190888
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How To Become A Business Angel Practical Advice For Aspiring Investors In Unquoted Companies

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Becoming a successful angel

Angel investors are the most important source of capital for UK companies seeking up to £2 million in funding. This importance to the British economy is recognised by the government, which means that attractive tax breaks are available to business angels. Added to this, helping start-up ventures with money and mentoring can be satisfying and fun. If you have considered taking advantage of these tax incentives by making angel investments, or find the idea of providing capital to entrepreneurs - and the potential financial rewards of doing so - appealing, then your starting point should be How to Become a Business Angel.

Richard Hargreaves has 40 years' experience making investments in unquoted companies and as such is well placed to guide those who are new to the area through the process. He knows what to look for in potential deals, the risk-reward structure angels should demand, the times when legal advice must be taken and the pitfalls to be wary of. In a concise, readable manner, he provides practical guidance to all aspects of investing in unquoted companies and gives numerous invaluable case studies from real-life deals so you can see how angel investments work in practice. You will learn:

- Whether angel investing is right for you
- How to find and assess opportunities
- What investment terms angels require
- How to manage investments you have made and resolve problems that arise
- How to exit from investments
- Lessons from real-life deals that went well, and badly, through detailed case studies

If you are looking to build a portfolio of investments in unquoted companies, wish to learn more about the technical side of investment, such as share capital structures and investors' legal rights, or wish to invest your capital in entrepreneurial ventures in the most effective for both you and the entrepreneurs, then this book is for you.
Collections: Harriman House
ISBN: 9780857192875
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From Nothing to Everything tells the extraordinary story of Rami Ranger, award-winning business-owner, philanthropist and political reformer. Beginning with a dramatic flight from home during the turmoil of the break-up of India in 1947, Rami's journey takes in the assassination of his father, childhood hardship under the guiding hand of his mother, emigration to England and the long fight against prejudice to achieve success on a scale he could hardly have imagined as a naive young immigrant in London in 1971.

Having founded his first enterprise with just £2 and a typewriter in 1987, Rami now oversees Sun Mark, a £160-million-a-year operation that has become one of Britain's fastest-growing and most decorated businesses. The business has received a record-breaking five successive Queen's Awards and Rami himself has been awarded the MBE for his efforts to foster greater social and political opportunities for the British Asian community.

En route from poverty to riches, Rami offers lessons in business and lessons in life, drawing heavily on the values instilled in him by a mother who, having lost her husband, home and ancestral homeland, refused to give up on her children. As Rami himself puts it: "My story shows that one does not need a rich father, an elite education or the old schoolboy network to help one in life. What one needs is self-respect, ethics, commitment and empathy for others."

It has indeed been a journey from nothing to everything for one of the most successful British Asians of his generation - and his story, told in his own words, provides an inspiration for anyone who faces obstacles in their quest to fulfil their dreams and ambitions.
ISBN: 9780857193728
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You've joined record numbers of people in starting a business and now you're looking to grow. But you don't want the kind of growth that comes with borrowing money, employing people, or moving to pricey offices. This book has been written for you.

It looks at how to grow the business without (metaphorically speaking) outgrowing the home. It offers five ways to increase sales and profit, without overly increasing overhead and cost. The pages are filled with stories of businesses growing in this modern way, and a map to follow their lead. They are franchising, outsourcing and going global at speed, whilst spreading wealth across the UK.

If you want to grow your business, enjoy this how-to guide, written by an entrepreneur who has spent a decade developing her own business, whilst supporting thousands of others to do the same.
ISBN: 9780857194732
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This book is for anyone who wants to leave a dent in the world.

Jim Duffy has helped thousands of people realise their dreams in business with his start-up accelerator Entrepreneurial Spark. In his first book, he's here to help you do the same. Create Special reveals the secret sauce of successful entrepreneuring® - showing you exactly what it takes to train yourself for success as an entrepreneur and in life.

With wit and wisdom, and drawing on real-life case studies of people just like you, Jim sets out:

- What it really means to be an entrepreneur - and how so many get this fatally wrong
- How to be enabled - and overcome any obstacle that gets in your way
- The secret methods of unbelievable focus - and the incredible rewards that flow from it
- How entrepreneurs deal with risk, uncertainty and volatility - and you can too
- How to gain and maintain the right mindset as an entrepreneur - and be truly authentic
- What the right kind of entrepreneurial discipline looks like - and how to build it day by day
- Why you should shoot for the moon - and what happens when you get there.

This is a brilliantly no-nonsense and concise book that refuses to waste a second of your time - a companion to take with you and re-read again and again on your entrepreneurial journey. Even if you don't want to start a business, Jim's lessons on thinking and acting like an entrepreneur can change your life for the better. Get inspired and skilled up whatever stage you're at in business or life - and go create special!

#createspecial
@create_special
www.create-special.com
ISBN: 9780857196149
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Wake Up and Sell the Coffee! The Story of Coffee Nation and how to start, build and sell a high-growth business

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A high-growth success story

Martyn Dawes set out to build a high-growth business with a simple idea and the will to do whatever was required to make it a success. Twelve years later he sold this business - Coffee Nation - for £23m.

Along the way, among many highs and lows, there was the thrill of seeing an idea come to life, costly failed trials and false starts, countless business plans, learning how and when to raise funding, the personal journey of surviving when success seemed so distant and securing contracts with some of the biggest retailers in the world. This is the story of how a great British business was built - from a blank sheet of paper - and how it came to be one of the nation's favourite consumer brands. It's also a guide to help any aspiring entrepreneur put their business on the path to high growth.

Through the course of an exciting narrative, Martyn shares his experiences of growing a business and his knowledge of what you should and shouldn't do. Mistakes to avoid are revealed just as honestly as the good decisions, making this is an unusually frank and valuable account for anyone looking to build their own business.

All areas from start-up to exit are covered, including:

- How to come up with an idea and know if it's any good
- Researching and testing your business model
- When you should not write a business plan and why not
- The process of pitching to investors and raising funding
- Negotiating contracts and controlling your finances
- A special final chapter on how to set up a business for high-growth from the outset

Coffee Nation was based on the reliable principles of a simple idea, a compelling vision, a high-quality product and relentless enterprise. If you have the desire and vision to build your own high-growth business - or you want to read a fascinating story of how it has been done - look no further. It's time to wake up and sell the coffee.
ISBN: 9780857193605
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100 Rules for Entrepreneurs Real-life business lessons

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COMPREHENSIVE, HARD-WON, NO-NONSENSE ADVICE

100 Rules for Entrepreneurs covers every aspect of business from the entrepreneur's point of view. Unlike other guides it avoids mere theorising. Instead, everything is tackled in light of the realities of business in the 21st century, and through the lens of serious entrepreneurial experience.

The rise of regulations, the impact of competition and the growth of globalisation means that start-ups have to be more flexible and robust than ever before in order to prevail. Mindful of this, Neil Lewis provides practical and original advice on:

- how to properly measure profit - and what a really sustainable business looks like (and how it can be grown)
- how to handle recruitment - and not only why freelance is the future, but how best to take advantage of it
- how to manage your management team, set effective goals for your business and prevent the rot from setting in
- the best time to sell your business (and how best to do it).

He also brings to bear his experiences on dealing with dividends, shareholders and other advanced aspects of running a start-up.

GRITTY WISDOM
Accessible and memorable - counterintuitive at times, at times reassuringly simple; refreshingly realistic throughout - 100 Rules is the ultimate companion for today's entrepreneur. It is the direct and hard-earned wisdom of an entrepreneur who has seen it all: the giddying heights of reaching a £12m valuation in eight years from a simple start in a back bedroom with a computer and £2,000; the dizzying descent of losing it all in two, and the work required to pick up and start, successfully, again.
ISBN: 9780857190833
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Fast Track Entrepreneur Success leaves footprints

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20 rules to start a successful business today

What do the pits of the Chicago and New York trading floors, Lehman Brothers, the Russian mob, addiction, alcoholism, starting businesses with nothing more than an idea, and Central and Eastern Europe all have in common?

They have all played a part in the remarkable life story of Paul Oberschneider. An extraordinary entrepreneur who has built a $200 million business from scratch... in a foreign country and market he had no experience of, and no connections in (he didn't even speak the language)... starting with just $400 in his pocket.

Paul's business success has included:
- Building 2 million square feet of shopping centre space
- Building 5 five-star boutique hotels in Estonia, Latvia, Lithuania, and Poland
- Building an agency business of 850 people across 6 countries with 35 offices
- Starting a mortgage company
- Growing a chain of healthy fast food restaurants in London from 4 to 19 in just 18 months
ISBN: 9780857196811
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My Start-Up Plan The business plan toolkit

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Are you trying to write a business plan, but struggling? Are you put off by lengthy business planning books which you tuck away on a bookshelf, before ever attempting to read them? If you are, don't despair. Here's the solution!

Brightword Publishing's new practical guide My StartUp Plan can help you as an aspiring entrepreneur or a start-up company to get your ideas down on paper and plan for your business and its development.

My StartUp Plan takes you through the nine key areas you need to consider when planning for a new or existing venture. Each chapter contains a series of prompting questions which encourage you to develop your ideas and plans for your new venture.

The guide is easy to read and understand, and there's none of that business jargon!Not only will My StartUp Plan enable you to build your business plan quickly and pain-free, but it will also help you to avoid making common mistakes typical of business start-ups.

My StartUp Plan has been written by two experienced business support practitioners who saw a need for a simple guide for their clients struggling with writing their first business plans. The book has already been tried and tested by a number of aspiring entrepreneurs, from 16 to 60 year olds, who claim that the experience was simple, quick, and pain-free!

My StartUp Plan offers you the simple and smart way to build a business plan, so before your bookshelf collapses under the weight of yet another unused business planning book, get your hands on the hands-on toolkit which will help you get your business on the right track.
ISBN: 9781908003386
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The Small Business Guide to Online Marketing A step-by-step guide to growing your business online

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If you run a small business, then your customers are online. They search for products online, they assess stores and service providers online, and they buy online. So you and your business need an online presence; the time has long past when a business can afford to be without a website. Once your business has a website, you can't stop there. You need to invest time and energy in establishing your online presence so that your website and range of online marketing tactics work effectively. This is where The Small Business Guide to Online Marketing comes in.

This guide to setting up and growing your online presence tells you everything you need to know to get your business' online marketing started and then how to develop your approach. Lola Bailey begins by laying down the essential basics that you need in place before steadily building up to more advanced techniques. Jargon is carefully avoided and step-by-step worked examples illustrate the processes to follow.

You will learn:

- What internet marking is and how it drives sales
- The importance of superior content
- How to utilise online performance metrics
- What SEO is and how to use it
- The benefits of social media
- How to use affiliate marketing
- What to consider when optimising for mobile

If you have up until now shied away from giving your business an online presence because of uncertainty about how to use internet marketing or its use for you, or if you have started to market online but would like to enhance your approach, The Small Business Guide to Online Marketing is for you.
ISBN: 9781908003300
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The Maverick Dispatches from an unrepentant capitalist

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For eight years between 1998 and 2006, Luke Johnson wrote a regular column as 'The Maverick' in The Sunday Telegraph. His short, pithy essays tackled subjects ranging from rich lists to bankrupt companies, from high finance to investment techniques, from philanthropy to trophy wives, bringing a practitioner's eye to the commercial world and the people in it. The Maverick quickly developed a cult following among readers who wanted to understand the blunt truth about investment, entrepreneurs, business history, and corporate life.

This book brings together 84 of the best articles, with updates, in a single volume. What makes them unique is that Luke Johnson is not just a first-class writer, he is also one of Britain's most successful entrepreneurs. He made his name with PizzaExpress, has run and owned businesses in many different sectors, and now takes stakes in fast-growing businesses through his company, Risk Capital Partners. He is also Chairman of Channel 4. The diversity of his experience enables him to write with insight and perspective about the very serious matter of making and losing money.

If you are in business, you will find The Maverick entertaining, informative and inspiring. If you are not in business, you will discover what makes business people tick, the hurdles they have to overcome to succeed, and the substantial benefits they bring to society.
www.lukejohnson.org
Collections: Harriman House
ISBN: 9781906659448
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Micro-Multinationals A Guide to International Finance For Small Business

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A plain English guide to international finance for small UK-based businesses, this book is essential if you're considering exports.

The world is shrinking. If your business has a website, or if you're using Twitter or are on LinkedIn, then you and your business can be seen by people right across the world, and lots of them might be your potential customers.

There are lots of exciting opportunities out there. But there is always a catch. Keeping on the right side of the taxman can be time-consuming enough if you run a small business and don't sell or buy anything outside the UK. When you look outside our borders, there are even more tax traps waiting for the unwary small business owner.

What should you do to make sure you don't fall foul of not only HM Revenue and Customs, but also the tax authorities in the countries where you're buying and selling your wares?

What would it mean for tax if you're travelling overseas yourself to carry out a project for a customer, or if you want to be based in the UK and sell goods or services to customers abroad, or if you want to set up a satellite business outside the UK? How should you deal with selling to customers, and buying from suppliers, in foreign currencies?

You may well want to keep your business small, but what if you want to have a local staff member or agent abroad? What are the pitfalls? And are there any grants or help available for small businesses who want to look beyond the UK's shores for customers?

Emily Coltman answers all these questions and more in this brand new book.

Packed with useful guidance and case studies from UK small business owners who have either spent time working abroad or who are based in the UK but still trade with the world, this book is a must-read for any small business owner who would like to take their business global but is worried about what this would mean for tax.
Collections: Harriman House
ISBN: 9781908003287
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Cook Wrap Sell A Guide to Starting and running a successful food business from your kitchen

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From producing for pleasure to producing for profit!

With the growing demand for traditional, well-cooked, locally-sourced, homemade food there's never been a better time to start your own food business. You can sell your products at local food fairs, farmers' markets, food festivals and online. You can even get the ear of the supermarkets. Meanwhile, with modern technology and social media, it's never been easier to promote your products.

Produced in partnership with Country Living Magazine, this book will help you to:

- turn your love of food into a thriving small business, with the right idea and a watertight business plan
- create a home-based kitchen that complies with health and safety legislation
- use social media to promote your produce and brand
- become part of a vibrant community selling at farmers' markets and food festivals across the UK
- sell into shops, pubs and giant supermarket chains

This book is sprinkled with real-life stories of people making money from cooking, baking, blogging and much more besides. You'll meet soft drink producers, beef burger and sausage makers, chocolate and fudge specialists . . . and more.

All of them started from scratch and are now successfully selling into everywhere from farm shops to supermarkets. With this book you can join them.
ISBN: 9781908003492
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eBay Selling Success Top tips from an expert eBay PowerSeller

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Top tips from long-term PowerSeller and eBay expert Bob Pugh

The eBay marketplace can be daunting for the inexperienced seller and it can seem tough to go up against established PowerSellers. But it is possible for your business to compete successfully, and make a good profit, if you plan carefully, work efficiently and take the right approach.

To help you on your way, Robert Pugh, author of the hugely popular eBay Business Handbook, has produced this collection of essential eBay tips. In this concise guide Robert - or Mollybol to the eBay community - reveals the techniques that have enabled him to become a successful and profitable seller over a period of seven years... and counting!

Find out:

- What to sell and where to find stock
- How to structure your item descriptions
- How to optimise your eBay shop for keyword-based search engines
- Customer service and eBay etiquette that can make a huge difference

And lots more too!

If you have made a start on eBay but are looking to take things to the next level and increase sales and maximise profits, this book will provide you with loads of useful ideas.
ISBN: 9780857192332
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Can I Quote You on That? A practical guide for anyone about to be interviewed in print, over the phone, on TV or on the radio

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Media contact is a fact of business life. And yet this is the only book on the market that focuses exclusively on getting the best out of contact with journalists. It's written by a journalist, about journalists, and based on a long-established and successful media-training course. Circulating copies of this book around key executives would be a far cheaper and more cost-effective alternative to hiring media-trainers. Being able to handle the media effectively can be a significant career advantage. Doing it badly can be damaging both to the career and to the company.

This book is a practical guide to handling media contact. It starts at first contact with a journalist and goes right through to discussing whether, and if so how, to follow up an interview. The book looks at print, radio, television and online journalism. There's a chapter on crisis management and one on interviewees' legal rights. A key feature of the book is that it focuses on what journalists want, why they want it, and how to give it to them in a way that achieves favourable media coverage.

Can I quote you on that? describes techniques for handling a variety of interviews successfully, from the visit to your office by a trade journalist, through expected and unexpected telephone interviews, via calls from newspapers and magazines, radio interviews, phone-ins and discussion programmes, to the range of television experiences, including the camera crew at the office, the studio-based interview and the remote studio. There's a chapter on effective interview preparation and an emergency page for reference if the interview is imminent. This book is designed to convey an understanding of how journalists work and how to work with them for mutual benefit.

There are answers to a range of frequently asked questions, from "How can I avoid being misquoted?" right through to "What if they don't ask the questions I want to answer?" The book discusses the subtle techniques that can be used to steer an interview in a favourable direction, and suggests ways of handling not only difficult questions, but also stupid and ignorant questions. There is also advice on how to go about forming mutually beneficial long-term relationships with key journalists.

This is a practical guide that delivers an understanding of how journalists think and why they think that way. This book is a media-training course in its own right.
Collections: Harriman House
ISBN: 9780857191069
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Small Business Tax Planning All you need to know from start-up to retirement

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Effective planning of your tax affairs to help your business save money

Every profitable business in the UK has to pay tax, but some small businesses pay more tax than is necessary. This book examines the tax liabilities that the owners or managers of small businesses need to bear in mind and explains how to manage these tax requirements in the best possible way so as to avoid paying more tax than you have to.

Uniquely, this guide traces how tax should be dealt with throughout the life-cycle of a business, from start-up to the time it is sold, wound up, or passed on, so that whatever stage your business is at this book will be valuable for you.

Areas that are covered include:

- What business structure you should choose when starting out: self-employed sole trader, partnership or limited company.
- How to register your business and when to start paying tax.
- When tax inspections might arise and how to deal with them.
- How to manage business expenses effectively and make use of relevant tax benefits.
- How to withdraw from a business and pass it on, or how to go about selling it.

Guidance about tax is spread over many different locations; on the internet, in booklets provided by HMRC, and in magazines and annual publications. Russell Cockburn brings the information together in this simple and incisive summary enabling you to approach your tax affairs as efficiently as possible.
ISBN: 9780857192097
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Emoti-coms A marketing guide to communicating through emotions. From shouting to singing your message

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Marketing is broken. Everyday, consumers are bombarded with thousands of commercial messages, and they have become increasingly adept at screening out or instantly forgetting them. The advertising quest for eyeballs is floundering and research and developments in technology suggest that reaching people will only get increasingly difficult with time.

Meanwhile, exciting breakthroughs in neuroscience and psychology have given us greater insights into human emotions than ever before. And important findings suggest that marketing communication - and consumers - can benefit from this.

Companies that change their promotional efforts to focus on emotional engagement with their would-be customers can convey values and benefits more accurately, be more persuasive, gain better memorisation, have their marketing go viral with greater speed, and ensure they get the best possible returns from product placement and celebrity endorsement.

A share of heart, not a split-second of attention, must now be the goal of all marketers.

Emoti-coms is the revolutionary guide to this new approach. Lucidly covering the theoretical groundwork and introducing actionable ideas, hints and tips for your own emotion-based campaigns, it also addresses the ethical dimension of thisa new and powerful way of getting your message out to the world.

A fascinating and provocative read for all marketing and communications professionals.
Collections: Harriman House
ISBN: 9780857191274
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The Finance and Funding Directory 2014/15 A comprehensive guide to the best sources of finance and funding

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The key to success in raising funding, whether for yourself or on behalf of a client, is identifying the areas within the company where funding options could apply, and then providing a comprehensive solution specifically designed to meet those needs.

However, many people are unaware of the various options available, and these days there are several out-of-the-box solutions which also move beyond the traditional finance and funding offerings.

The information contained in this Directory provides all the insight and information you require to make a successful application for funding and covers:

- Asset Based Lending (ABL), Factoring and Invoice Discounting
- Leasing and Asset Finance
- Commercial and Corporate Finance
- Banking Finance
- Property Finance
- Trade Finance
- Bridging Finance
- Equity Funding
- Crowd Funding and Business Angels
- Mezzanine Finance
- Turnaround Funding
- Support Organisations
- Associations and Professional Bodies

The Finance and Funding Directory is your essential guide to the financial resources available in the UK today.
Collections: Harriman House
ISBN: 9780857194251
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Managing Through Turbulent Times The 7 rules of crisis management

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"What shall we do as managers operating in unstable times when the reassurance we desire is absent and the uncertainty of today promises an unpredictable tomorrow?"

Corporate management teams are living through the Chinese curse of 'may you live in interesting times' as they contemplate their exposure both directly and indirectly to the almost unprecedented turbulence in the global markets.

In his first book, turnaround specialist Anthony Holmes explains how to approach management in turbulent operating conditions and what to do if your company encounters distress. It is based around his 7 key rules of crisis management, which are:

1. Obtain multiple opinions in the decision-making process
2. Retain close control over the implementation of policy
3. Reduce time pressure
4. Limit objectives
5. Maintain flexible options
6. Understand the nature and potential behaviour of the adversary
7. Maintain communication

It also looks to illuminate the dark areas that create fear of the unknown and explains how to recognise them, how to mitigate their impact, what is feasible, when to seek help and from whom.

The book draws on case histories of previous crises to extract techniques relevant to today's commercial environment and identify those that may seem logical but should be avoided.

The intention is to prevent management from having to begin at the bottom of the learning curve and try to rediscover under pressure those techniques and processes that have been irrelevant and forgotten in the years since the last systemic crisis.
Collections: Harriman House
ISBN: 9780857191533
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Updated edition of the City bestseller, with a brand new epilogue.

By most people's standards, Jim Parton was being paid vast sums of money for doing nothing very much in the City. That is until, right in the middle of the recession, he is unceremoniously fired by his ungrateful boss. Sound familiar? Of course. But this is not 2009 mid credit crunch, this is the early 1990s. This a story from the last crisis, telling how Jim survived the shock of losing his job, the fallout from it, and how, despite all of it, he went on to have a happier life (in the end).

This is Jim's story of 'before and after'; of Maseratis and designer clothes; of dim people earning disgusting salaries; of fashionable redundancy becoming feared unemployment - and of what really happens when you spend more time with your wife and family.

A tale from the previous crash then, but one offering hope to those in the City right now and to those outside the City providing an insight to what life is like for people who populate the Square Mile. Find out what happens when the money stops...
ISBN: 9780857191281
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Crafting a Successful Small Business Making, marketing and merchandising

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The UK handmade market is currently riding high as our attitudes to shopping and the products we want to buy are changing. With this change comes a new wave of manufacturers - small, local and talented.

If you are a producer of handmade products, or you have a craft hobby and are thinking about taking the next step and wondering how to do it, then this book has the answers. In it you will find out:

- How to turn your hobby into a small business
- Where to sell your products, both on and offline
- How to price your products
- How to develop a unique and recognisable brand
- Where to start with visual merchandising
- How to use social media to market your business

This book not only takes you through these points in no-nonsense plain English, but also has quirky craft activities to complete along the way.

Jam-packed with top hints and tips from real-life crafty small business owners in the know, this book is essential reading for anyone looking to craft their way to success!
ISBN: 9781908003430
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Turn Your Talent into a Business A guide to earning a living from your hobby

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Everyone has a talent, and there's never been a better time to turn your talent into turnover. Written in plain English, this book, by small business guru Emma Jones, takes you step-by-step through the process, and is also packed with case studies and top tips from people who have successfully made the leap.

Produced in partnership with Country Living Magazine, this book is for anyone who has a passion, skill or hobby and an interest in turning it into a business. You will discover how to:

- Make sales beyond your friends and family
- Promote your brand and become well known
- Register your company and manage your finances
- Embrace technology to save you time and money
- Convey a professional image both online and off
- Create a support network and work with partners

Above all, it shows you how to make money from doing what you love!
Collections: Harriman House
ISBN: 9781908003263
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The Rise of the Humans How to outsmart the digital deluge

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The rapid growth of our digital world has brought huge advantages - access to information anywhere, at any time, and the ability to communicate with colleagues, family and friends around the globe in real-time.

But in other ways, the same technology has also disconnected us. Computers risk becoming less of a productivity tool and more like information firehoses, drowning us in a deluge of data that can keep us from doing meaningful, real work. The devices in our hands connect us like never before, but they vie for our attention to the point where they are beginning to disconnect us from the real world.

In this book, Dave Coplin, Chief Envisioning Officer at Microsoft UK, argues that right now it feels like the machines are taking over but if we stop thinking about the digital deluge as a problem and instead see it as an incredible opportunity we will be able to redress the balance. Technology offers our society so much but it is up to us, the humans, to rise to that potential.
ISBN: 9780857194183
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Innovation is all around us every day; every product we use, every piece of packaging we open, every service we experience; all of these started out as ideas that have been developed and deployed. Yet that path from coming up with ideas to having successful products in the market is incredibly difficult. Many, many more ideas fail along the way, and never reach the market.

The challenge of delivering innovation is even harder in big businesses than in start-ups. These corporate giants are designed to optimize their core business, drive efficiency and have many checks and balances to avoid risk. This is the exact opposite of the mantra of innovation, yet innovation is one of the keys to business success. Great companies thrive on innovation, whilst those that fail to innovate wither and die.

There are a host of "corporate entrepreneurs" out there facing the challenge of delivering innovation every day, in every big business. They are faced with unwieldy governance, political infighting, traditional thinking, bureaucratic processes, unforgiving targets, unfocused sponsorship and limited resource. All of that on top of the common challenges faced by entrepreneurs launching new businesses.

In The Secrets of Big Business Innovation some of the most experienced and successful of these corporate entrepreneurs have contributed their "secrets" - the tips and tricks that make the difference between success and failure and between corporate ignominy and fame. The Secrets of Big Business Innovation sets out the secrets of establishing and sustaining a successful innovation programme and driving great innovation projects through it. The "secrets" are supported by over 100 short case studies giving real-life examples from some of the world's greatest companies.

This is a practical guide that works through the typical lifecycle of an innovation programme covering where things go wrong and ways to avoid the pitfalls, whatever business you are in and whatever process you are using. With insights from New Product Development teams, Research and Development Engineers, Marketing Directors, Chief Innovation Officers, Blue Sky thinkers, Customer Insight Specialists, Consultants and CEOS of new ventures, this book is relevant to anybody wanting to drive more successful innovation in their business.
Collections: Harriman House
ISBN: 9780857194824
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How to Make a Good Living Running Your Own Business A low-cost way to start a business you can live off

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This is a brilliantly revealing, often laugh-out-loud guide for every dreamer, college-leaver and second career-er who has ever thought about starting their own business but fallen asleep in the first chapter of a typical business book.

Based on what entrepreneur Robin Bennett has found to work over the last 20-odd years in business, it is a frank, witty and revealing look at exactly how to become your own boss without going mad or broke.

Discover:

- what a real USP looks like (and why it doesn't have to change the world, unless you want it to)

- the simple secrets of effective business planning (from a man who has started more than ten businesses)

- all the places you can get money to start your business (often for free)

- the ultimate guide to sales and negotiation (and how to deal with others haggling your prices down)

- how to hire the right staff and get the best out of them (without coming across like David Brent)

- how to run a business every day whilst keeping a beady eye on the future (so that you don't go broke, your competitors don't put you out of business and you can grow healthily).

This book is a detailed description of how to start a small business from scratch, with relatively little money, and how that business can give you a comfortable standard of living with little or no risk in the long term.

Read it and find out how you too can make a good living and still live the good life!
Collections: Harriman House
ISBN: 9780857192844
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Setting Up & Growing Your Business The Essential Little Black Business Book

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Little Black Books offer a feet-on-the-ground, pared down, common sense, no holds barred and hopefully constructive take on the things that can make your business soar or sour! You will find them full of:

- Practical steps and suggestions
- Ideas and initiatives
- Inspiration and incentives
- Suggestions to help you prioritise and get you thinking
- Reasons for trusting your own common sense and business instincts.

They'll also show that whilst there's no short-cut to success, sometimes you find it in the most unexpected places by just looking at things from unusual angles.
Collections: Harriman House
ISBN: 9781908003157
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Very Awkward Tax A guide to UK VAT for small business owners

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Of all the UK's myriad taxes, VAT is one that affects us all, but as a small business owner it causes a great deal of uncertainty. When, if at all, should you register for VAT? How do you charge and collect VAT? What do you actually have to pay to HMRC? And what happens if you're making sales, or buying supplies, from outside the UK?

In this new e-book, her third, Emily Coltman ACA, one of the UK's foremost small business accountants, answers all these questions and many more, in the plain, simple English we have come to expect from her work.

Updated March 2015
Collections: Harriman House
ISBN: 9781908003652
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Twitter Your Business A beginner’s guide to using Twitter to successfully promote you and your business.

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Making an impact, 140 characters at a time

Twitter is not 'a get rich quickly tool'. You will achieve very little by just having an account. It takes time, effort and commitment to stand a chance of success on Twitter. However, if you are prepared to spend some time on Twitter each day finding people and conversations where you can add value, then things may well happen for you.

The real value of Twitter is in the ability to search for real people talking about real stuff, right now and in real time. This offers individuals, businesses, brands the real opportunity to stop talking at customers and start talking with customers. A subtle but huge difference.

In this book, Twitter expert Mark Shaw covers everything you need to know to be effective with your Twitter time. You are shown how to:

- Set up your account
- Gain new followers
- Find new people to communicate with in your target sector
- Listen
- Search
- Engage
- Make the most of your network
- Drive more traffic to your website
- Gain more visibility

and at the same time have fun and be sociable.
Collections: Harriman House
ISBN: 9781908003041

Classics

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What some authors take half a shelf to say, others can convey in what amounts to scarcely a pamphlet and with greater fullness. It need not be said that such writers are rare, and their works, like Benjamin Franklin's 'Way to Wealth', rarer still. The sheer pith of 'The Way to Wealth' is impressive to this day: 3,600 words and with almost as many famous quotes and passages. Nearly every sentence delivers some nugget of brilliant wisdom, memorably expressed - axioms, apothegms and advice so industriously and eloquently distributed, that it is a prose model of the honest, hardy, no-nonsense labour it commends.

The messages of this little book remain not only as strikingly simple and memorable as when it was first written, but also surely as vital. The real opposite of modern 'get-rich-quick' guides, it provides a fascinating window into another world, and perhaps a timely antidote of common sense in an age still getting over the hangover from cheap credit, investment bubbles and runaway speculation.
ISBN: 9780857190062
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Lombard Street A description of the money market (Harriman Economics Classics)

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A classic of the 19th century, 'Lombard Street' describes the workings of the markets, international finance and central banks with a lucidity and insight that still dazzles. As Peter L. Bernstein, author of 'Against the Gods', puts it: "Walter Bagehot invented crisis management; after nearly 150 years, his wise words are still the prescription of choice for containing financial crises as well as a handbook for avoiding them."
ISBN: 9780857190093
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The Zulu Principle Making extraordinary profits from ordinary shares

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Jim Slater's classic text brought back into print

Jim Slater makes available to the investor - whether the owner of only a few shares or an experienced investment manager with a large portfolio - the secrets of his success. Central to his strategy is The Zulu Principle, the benefits of homing in on a relatively narrow area.

Deftly blending anecdote and analysis, Jim Slater gives valuable selective criteria for buying dynamic growth shares, turnarounds, cyclicals, shells and leading shares. He also covers many other vitally relevant aspects of investment such as creative accounting, portfolio management, overseas markets and the investor's relationship with his or her broker.

From The Zulu Principle you will learn exactly when to buy shares and, even more important, when to sell - in essence, how to to make 'extraordinary profits from ordinary shares'.
ISBN: 9780857190925
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How I Made $2 million in the Stock Market is an extraordinary book. It tells one of the most unusual success stories in the history of the stock market.

Darvas was not a stock market professional trading on inside information. He was one half of the highest paid dance team in show business, an expert cryptic crossword compiler, and a championship ping pong player. Yet he was able to make himself a millionaire several times over by his unique investment approach. Unlike other so-called systems, it worked regardless of whether the market rose or fell.

When news of Darvas's fantastic profits and methods leaked out, he was featured in Time magazine. He then was persuaded to write a book which became an instant hit, selling nearly 200,000 copies in eight weeks.

Many of the companies talked about in this book no longer exist. Many of the stocks are no longer traded. Nevertheless, the basic principles are as sound as ever.
ISBN: 9780857191410
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The Zurich Axioms The rules of risk and reward used by generations of swiss bankers

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If you want to get rich, no matter how inexperienced you are in investment, this book can help you. Its message is that you must learn neither to avoid risk nor to court it foolhardily, but to manage it - and enjoy it too.

The 12 major and 16 minor Zurich Axioms contained in this book are a set of principles providing a practical philosophy for the realistic management of risk, which can be followed successfully by anyone, not merely the 'experts'. Several of the Axioms fly right in the face of the traditional wisdom of the investment advice business - yet the enterprising Swiss speculators who devised them became rich, while many investors who follow the conventional path do not.

Max Gunther, whose father was one of the original speculators who devised the Axioms, made his first capital gain on the stock market at the age of 13 and has never looked back. Now the rest of us can follow in his footsteps. Startlingly straightforward, the Axioms are explained in a book that is not only extremely entertaining but will prove invaluable to any investor, whether in stocks, commodities, art, antiques or real estate, who is willing to take risk on its own terms and chance a little to gain a lot.
ISBN: 9781906659943
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Second edition featuring a brand new foreword.

If you had put $10,000 in Buffett's original investing partnership at its inception in 1956, you would have collected about $293,738 by the time he dissolved it at the end of 1969. He had never suffered a down year, even in the severe bear markets of 1957, 1962, 1966, and 1969. When the partnership was wound up, you could have elected to stay with Buffett as a shareholder of Berkshire Hathaway, Inc., which was spun off from the partnership and became Buffett's investing vehicle. In that event, your $10,000 would by the end of 1986 have turned into well over $5 million.

So, John Train introduces the remarkable story of Warren Buffett in his classic text, 'The Midas Touch'. First published in 1987, 'The Midas Touch' was one of the first books to recognise Warren Buffett's spectacular record, and to attempt to explain how he achieved his success. It is short, lucid and written with style and wit. A worthy testimony to its remarkable subject.

From the back cover of the book:

This is the book that tells readers how to invest like the man known as 'the Wizard of Omaha' (Forbes) and the investor with 'the Midas Touch' .

Warren Buffett is the most successful investor alive - the only member of the Forbes 400 to have earned his fortune entirely through investing. Bestselling author John Train analyzes the strategies, based on the value approach, that have guided Buffett in his remarkable career, strategies that work even though Buffett operates a thousand miles from Wall Street.
ISBN: 9781906659929
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This book is essential for anyone seeking to understand the history of the 19th and 20th centuries. Comprehending the motives and actions of many of its leading figures is impossible unless one has read this key text. 'The Communist Manifesto' left its mark upon the souls of leaders and rebels alike and shaped the deeds of whole nations for the greater part of 100 years. It could also be said to have led indirectly to the violent death of hundreds of millions of people.
Collections: Harriman House
ISBN: 9780857190079
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Extraordinary Popular Delusions and The Madness of Crowds (Abridged edition) The Financial Manias Edition: John Law's Mississipi Scheme, the South Sea Bubble, and Tulipomania

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First published in 1841, Extraordinary Popular Delusions and the Madness of Crowds is often cited as the best book ever written about market psychology. This Harriman House edition includes Charles Mackay's account of the three infamous financial manias - John Law's Mississipi Scheme, the South Sea Bubble, and Tulipomania.

Between the three of them, these historic episodes confirm that greed and fear have always been the driving forces of financial markets, and, furthermore, that being sensible and clever is no defence against the mesmeric allure of a popular craze with the wind behind it.

In writing the history of the great financial manias, Charles Mackay proved himself a master chronicler of social as well as financial history. Blessed with a cast of characters that covered all the vices, gifted a passage of events which was inevitably heading for disaster, and with the benefit of hindsight, he produced a record that is at once a riveting thriller and absorbing historical document. A century and a half later, it is as vibrant and lurid as the day it was written.

For modern-day investors, still reeling from the dotcom crash, the moral of the popular manias scarcely needs spelling out. When the next stock market bubble comes along, as it surely will, you are advised to recall the plight of some of the unfortunates on these pages, and avoid getting dragged under the wheels of the careering bandwagon yourself.
ISBN: 9780857191076
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The Wealth of Nations is a treasured classic of political economy. First published in March of 1776, Adam Smith wrote the book to influence a special audience - the British Parliament - and its arguments in the early spring of that year pressed for peace and cooperation with Britain's colonies rather than war.

Smith's message was that economic exploitation, through the monopoly trade of empire, stifled wealth-creation in both home and foreign lands. Moreover, protectionism preserved the status quo, and privileged a few elites at the expense of long run growth.

Smith wrote, "It is the industry which is carried on for the benefit of the rich and the powerful that is principally encouraged by our mercantile system. That which is carried on for the benefit of the poor and the indigent is too often either neglected or oppressed."

This edition, based on the classic Cannan version of the text, includes a foreword by George Osborne MP and an introduction by Jonathan B. Wight, University of Richmond, which aims to place the work in a business context. Wight also provides an invaluable 'Notable Quotes' section where he extracts and categorises some of the most famous and pertinent sections of Smith's work.

This classic work is as essential today as it was when it first written.
Collections: Harriman House
ISBN: 9781906659875
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Reminiscences of a Stock Operator (Harriman Definitive Edition) The classic novel based on the life of legendary stock market speculator Jesse Livermore

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Reminiscences of a Stock Operator is the unforgettable story of the life of Jesse Livermore, one of Wall Street's greatest ever stock speculators.

Loosely fictionalised in 1923 in collaboration with journalist Edwin Lefevre, this is the story of the highs and the lows, the strategies and the street smarts, the epic wins (and sometimes epic losses) that has inspired generations of investors and traders.

This edition comes with an exclusive foreword by Tim Price, author of Investing Through the Looking Glass.

Harriman Definitive Editions offer the best quality editions of the best financial books of all time. Meticulously proofread, beautifully typeset in new designs, accompanied by forewords by the best modern financial writers, printed and bound in high-quality hardcovers on acid-free paper - they are essential long-term additions to the portfolio of every investor and trader.
ISBN: 9780857190567
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Beyond the Zulu Principle Extraordinary profits from growth shares

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A brand new edition of the classic bestseller

The goal of all investors is to make the maximum possible profit from their investments. 'Beyond The Zulu Principle' shows you how to do this by focusing on growth shares. Jim Slater believes he has discovered a major market anomaly that should enable both private and institutional investors to enjoy exceptional returns in the stockmarket.

A number of important factors are crucial to successful investment. Jim Slater explains how to choose a company operating in the right sector with an advantage over its competitors. He also highlights the importance of directors' dealings, CEO changes, relative strength, cash flow accelerating earnings, and the capacity of some companies to clone their activities.

Simple but enormously effective, the guidance offered here should help readers to make stockmarket profits well beyond the market averages.
ISBN: 9780857191229
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The Luck Factor Why Some People Are Luckier Than Others and How You Can Become One of Them

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Max Gunther's classic text brought back into print.

Luck. We can't see it, or touch it, but we can feel it. We all know it when we experience it. It's an obvious description of obvious events. But does it go deeper than this? And if it goes deeper, does it do so in any way which we can harness to our own and others' advantage?

Taking us on a richly anecdotal ride through the more popular theories and histories of luck - from pseudoscience to paganism, through mathematicians to magicians - Max Gunther arrives at a careful set of scientific conclusions as to the nature of luck, and the possibility of managing it.

Based entirely on drawing out the logical truths hidden in some examples of outrageous fortune (and some of the seemingly absurd theories of its origins), he presents readers with the concise formulae which make up what he calls "The Luck Factor" - the five traits that lucky people have in common - and shows how anyone can improve their luck.
Collections: Harriman House
ISBN: 9781906659950
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An attendee at the ill-fated Versailles Conference, John Maynard Keynes had a front-row seat for the negotiations that would squander a peace and sew discord across a continent. One of his best-written works, 'The Economic Consequences of the Peace' was key in propelling Keynes to prominence. Published in 1919, it gained notoriety owing to its withering portraits of both French premier Georges Clemenceau and US president Woodrow Wilson.

A best seller throughout the world, it was instrumental in creating the perception of the Germans as unfairly treated after the First World War. This in turn was crucial in prompting public support for appeasement, so that both the Treaty - and his eloquent criticisms of it - form a key part of the background to both World Wars I and II.
ISBN: 9780857190116
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Wall Street And Witchcraft An investigation into extreme and unusual investment techniques

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Or, how to beat the Street with a broomstick...

Since that first tulip was traded on that madly speculative exchange in 17th-century Amsterdam, some very special individuals - plungers not in the Merrill Lynch tradition - have been picking winners and harvesting huge profits with uncanny success. How?

They play the market in ways that seem weird to the rest of us - but they win! There are those who feel vibrations, play by the stars, read tarot cards, rely on extrasensory perception, dream dreams, play by numbers. Crazy? Maybe. Yet every single one of them is rich. You'll meet them all in this peek at the occult side of the street.

If you want to play the game their way, there's an appendix to teach you their specialised techniques; with astrology, tarot cards, witchcraft, magic squares, and other uncanny devices.

Each method is carefully explained by the author, a veteran writer of unimpeachable reputation who researched this book with the objectivity of a scientist and who vouches for the accuracy of the results described in it.
Collections: Harriman House
ISBN: 9780857191670

Economics

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The Origin of Financial Crises Central banks, credit bubbles and the efficient market fallacy

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'The Origin of Financial Crises' provides a compelling analysis of the forces behind the recent economic crisis. In a series of disarmingly simple arguments George Cooper challenges the core principles of today's economic orthodoxy, explaining why financial markets do not obey the efficient market principles but are instead inherently unstable and habitually crisis prone.

First published in the summer of 2008 in the midst of the crisis, the author accurately pinpointed the fundamental problems in policy and economic theory that led to the banking crisis. Now updated to reflect the massive upheavals since then and providing even more forthright opinions, the book is essential reading for anyone looking to find the root cause of our current financial situation.

The book describes the evolution of our modern monetary system, explaining along the way how financial instability emerged and why this instability required the development of central banking. Cooper makes the point that misguided faith in the power of free markets has led some central banks to neglect their core role of managing the financial system and instead caused them to pursue policies promoting a series of ever more violent boom-bust cycles. 'The Origin of Financial Crises' calls for a radical shift in central bank strategy, the abandonment of inflation targeting and a paradigm shift in our attitude to economic policy.

The reader will also learn about the fundamentals of inflation and discover what policy makers can learn from the designers of the Eurofighter jet and how an obscure paper on steam engines, written in 1868, shows us how to avoid repeating recent monetary policy mistakes.

Uniquely, 'The Origin of Financial Crises' presents tangible policy proposals aimed at helping break out of the seemingly endless procession of damaging boom-bust cycles.
ISBN: 9780857190376
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The War Against Cash The plot to empty your wallet and own your financial future – and why you MUST fight it

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We are constantly being told that we are on the cusp of a cashless society. The financial services industry would certainly like to see it that way. We are being enticed with contactless cards, mobile phone payment apps, and methods of bank transfer: all, apparently, for our convenience.

But as Ross Clark argues in this compelling new book, it is not in our interests to surrender the right to use cash. Commercial interests want us to pay electronically in order to collect valuable data on our spending habits, while governments would love us to move to cashless payments in order to control the economy in ways which suit them, not us.

If we choose to pay electronically, that is one thing, but we will regret it if we do not defend the right to pay with cash.
Collections: Harriman House
ISBN: 9780857196262
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Lombard Street A description of the money market (Harriman Economics Classics)

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A classic of the 19th century, 'Lombard Street' describes the workings of the markets, international finance and central banks with a lucidity and insight that still dazzles. As Peter L. Bernstein, author of 'Against the Gods', puts it: "Walter Bagehot invented crisis management; after nearly 150 years, his wise words are still the prescription of choice for containing financial crises as well as a handbook for avoiding them."
ISBN: 9780857190093
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"One of the most important economic thinkers of all time"
- Paul Krugman

Milton Friedman changed the world. From free markets in China to the flat taxes of Eastern Europe, from the debate on drugs to interest rate policy, Friedman's skill for vivid argument and ideas led to robust and often successful challenges to a dizzying amount of received wisdom.

Relying on big-picture economic analysis and an insistent faith in human freedom, he took on the economic and political orthodoxies of his day - and if he didn't always win, he never failed to change the terms of the debate.

Rarely an uncontroversial figure, with his disciples and detractors to this day, this is neither a credulous nor a critical look at the Nobel laureate. A brand new guide, it simply sets out to explain his economic and public policy thinking in a straightforward and accessible way for the general reader and student.

Find out:

- how Friedman undermined Keynesianism and the prevailing wisdom of large-scale economic intervention
- how he demonstrated the true cause of the Great Depression and identified its real culprits (they weren't the ones jumping out of the windows)
- what Friedman believed really destroys the value of the money in your pocket and how it can be stopped
- his arguments for why regulations and minimum- wage laws actually achieve lower standards and greater poverty
- his reasons for why big corporations prefer markets that aren't free, and how high taxation harms the wealthy less than anyone else.

With more, too, on democracy, equality, global trade, education, public services and financial crises, this is a concise but comprehensive guide to the influence of a key 20th century thinker.

It is a must-read for anyone who wants to know more about the economist whose work changed everything.
Collections: Harriman House
ISBN: 9780857191250
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Life After Growth How the global economy really works – and why 200 years of growth are over

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NEW EDITION WITH ADDITIONAL INTRODUCTION AND END NOTE FROM THE AUTHOR

Why, years after the banking crisis, is the global economy still mired in recession and burdened by enormous debts? Why have the tried-and-tested economic policies of the past failed us this time?

In Life After Growth, leading City analyst Tim Morgan sets out a ground-breaking analysis of how the economy really works. Economists are mistaken, he argues, when they limit their interpretation of the economy to matters of money. Ultimately, the economy is an energy system, not a monetary one.

From this, it follows that we need to think in terms of two economies, not one - a 'real' economy of work, energy, resources, goods and services, and a parallel, 'financial' economy of money and debt. These two economies have parted company, allowing the financial economy to pile up promises that the real economy cannot meet.

Starting with the discovery of agriculture, Tim Morgan traces the rise of the economy in terms of work, energy and resources. The driving factor, he explains, has been cheap and abundant energy. As energy has become increasingly costly to obtain, the potential for prosperity has diminished, to the point where growth in the real economy has ceased.

An immediate problem is that our commitments - including debt, investments and welfare promises - cannot be honoured, which means that we can expect the financial system to be wracked by value destruction. At the same time, we need to adapt to a future in which prosperity can no longer be taken for granted.
Collections: Harriman House
ISBN: 9780857195562
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MONEY MAKES THE WORLD GO ROUND - UNTIL IT DOESN'T

Bankers blunder, governments turn a blind eye and investors just get it plain wrong. But what if there's something else lurking behind all our great recessions and depressions, something operating in the shadows that makes our bubbles bigger and our crashes more catastrophic? Something so familiar and ubiquitous that we hardly ever think of its effects - even when it's under our very nose.

What if it's money?

Our modern system of money is a marvel, enabling complex trade and economic growth on a scale never known before. But money also carries a fatal flaw: it can be hoarded forever, and whenever we hoard we depress spending and distort interest rates. The result is a dreaded sequence of boom-and-bust that we know as the business cycle, an endless swing from unemployment to inflation and back again.

But it doesn't have to be this way.

ONE-MONTH MONEY begins as an eye-opening demonstration of how modern money is often our own worst economic enemy, and ends by proposing a controversial and innovative solution: a simple reinvention of money that would end recessions, inflation and unemployment forever. By rewiring the banking system and giving money a monthly expiry date, we can create a system of money with all its current benefits and none of its drawbacks, a system where money greases the wheels of global production without ever destabilising it.

We can still save - just not under the mattress. Bad businesses can still go bust - just without bringing the wider economy down with them. Once money cannot be hoarded and interest rates are always perfect, there will be no more business cycles. The system of one-month money automatically checks our worst hoarding impulses, allowing us to save productively, keep prices stable and enjoy permanent full employment.

With many countries struggling for growth and the stimulus toolbox growing emptier by the year, a creative rethink of our monetary system is critically urgent. ONE-MONTH MONEY is not only a timely and enjoyable addition to a vital conversation, but a book that will forever change the way you think about what's in your wallet.
ISBN: 9780857194589
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On Liberty Harriman House Economics Classics (with a unique foreword)

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A potent defence of the individual, and a foundational text for political and social Liberalism, 'On Liberty' is a classic of English philosophy.

An important and fascinating book, in many respects it provided the spiritual basis of modern Western society - mistrustful of religion, respectful of non-conformity, and prizing personal over social fulfillment.
ISBN: 9780857190086
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Friedrich Hayek The ideas and influence of the libertarian economist

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Friedrich Hayek was one of the leading economists of the 20th century and the leading contemporary critic of Keynes. He did pioneering work on monetary theory and trade cycles, but achieved international fame through his 1944 critique of totalitarian socialism, The Road to Serfdom.
He went on to map out the principles of a free society in a series of books including Law, Legislation and Liberty and became the leading proponent, along with Milton Friedman, of economic and political liberalism.

Setting him in context as well as incorporating criticism since his death 20 years ago, this book explores several major areas of Hayek's thought and argument:

- why society is not something that can be rebuilt any way we want, but is the result of long-term cultural evolution, and what that means for political reform, morality and individual choice
- the kind of laws that true freedom relies upon, and how freedom and its benefits are threatened by political confusions
- how the market process really works: from maximising gains for everyone who participates, to competition as a discovery process
- where boom and bust cycles come from and how privatising currencies could be the startling solution
- how we actually interpret our world, and what this means for social sciences and politics
- why socialism was a mistake, capitalism isn't wasteful, and what economic organisation has to do with political destiny
- the impossibility of social justice but the genuine hope offered by true economic freedom
- what the real foundations of a free society look like.

A breath of intellectual fresh air, this concise guide to Friedrich Hayek is a must for any reader or student interested in one of the most vital minds of the 20th century.
Collections: Harriman House
ISBN: 9780857192301
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Two Speed World The impact of explosive and gradual change – its effect on you and everything else

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We live in a bewildering world of change, which splits naturally into steady progress punctuated by sudden disruptions - the two speed world. Steady progress ensures the survival of our species, but it is the disruptions that move us to a new level. Both types of change, slow and rapid, are important, because they mould and shape our lives, but because of their widely divergent characteristics it is sometimes difficult to recognise a major life-changer until it is too late. Even if we do spot the upheaval, we cannot deal with a change unless we