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My Start-Up Plan The business plan toolkit

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Are you trying to write a business plan, but struggling? Are you put off by lengthy business planning books which you tuck away on a bookshelf, before ever attempting to read them? If you are, don't despair. Here's the solution!

Brightword Publishing's new practical guide My StartUp Plan can help you as an aspiring entrepreneur or a start-up company to get your ideas down on paper and plan for your business and its development.

My StartUp Plan takes you through the nine key areas you need to consider when planning for a new or existing venture. Each chapter contains a series of prompting questions which encourage you to develop your ideas and plans for your new venture.

The guide is easy to read and understand, and there's none of that business jargon!Not only will My StartUp Plan enable you to build your business plan quickly and pain-free, but it will also help you to avoid making common mistakes typical of business start-ups.

My StartUp Plan has been written by two experienced business support practitioners who saw a need for a simple guide for their clients struggling with writing their first business plans. The book has already been tried and tested by a number of aspiring entrepreneurs, from 16 to 60 year olds, who claim that the experience was simple, quick, and pain-free!

My StartUp Plan offers you the simple and smart way to build a business plan, so before your bookshelf collapses under the weight of yet another unused business planning book, get your hands on the hands-on toolkit which will help you get your business on the right track.
ISBN: 9781908003386
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49 Quick Ways to Market Your Business for Free An Instant Guide to Marketing Success

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With so many great resources on the web available for SMEs it's difficult to find the marketing solutions that will work. Sarah-Jane White has collated the best ones in this ebook for you to use as a guide, inspirational tool and if you just do one of the tips, once a week, you should increase your company's visibility both on and offline in no time!
ISBN: 9780857191441
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21st Century Corporate Citizenship A Practical Guide to Delivering Value to Society and Your Business

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21st Century Corporate Citizenship is a practical guide to building a successful business in the modern day. It is a book about leveraging all the tools, trends and assets at the disposal of business to drive bottom-line results, value chain resiliency, productivity, innovation, long-term shareowner value, and benefit for the community. This is the book that leverages corporate citizenship as a value-creating enterprise and translates sustainability, corporate responsibility, and social impact to help you create the most successful business possible in tomorrow’s competitive landscape. For the up and coming manager, this book is the crib sheet to the 21st century MBA that you can’t get (yet) in business schools.  The tools and insights presented are valuable for every business person thinking about how to differentiate their company and maximize business and social value—from the sole proprietor to those working in a global megacorporation—the concepts explored are ‘must do’ for those working for manufacturing B2B or B2C companies that are managing complex supply chains, global operations, and corporate reputation. This ‘how-to’ handbook presents a step-by-step process aimed at helping you create the most successful business possible in the 21st century competitive landscape, empowering corporate citizenship professionals to accelerate their credibility within their company as an effective contributor who understands their company’s strategy and who creates value.
ISBN: 9781787147560
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Auto Enrolment The Essential Guide to Workplace Pensions for Small & Medium Businesses

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This year is the biggest so far for the small and medium-sized businesses enrolling their staff into a workplace pension. Picking up all the knowledge you need to make things run smoothly and avoid hefty fines has never been more crucial.

This new free eBook from workplace pension provider Smart Pension will help you go from auto enrolment novice to seasoned pensions pro in one easy step. It offers a great insight into the practicalities of running a successful pension scheme - and is a very readable companion for founders, HR staff and those advising firms that are going through enrolment.

The book includes:

- Top tips for choosing the right auto enrolment package
- Concise expert analysis from industry leaders
- A simple checklist
- Time-saving hacks to make life easier
- Practical tips for ensuring success into the future

www.autoenrolment.co.uk
ISBN: 9780857196125
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Globalizing China The Influence, Strategies and Successes of Chinese Returnee Entrepreneurs

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In recent years, a new spectacular group of entrepreneurs in China called Chinese Returnee Entrepreneurs (CREs) has emerged. Not only have they contributed enormously to the rapid growth of the Chinese economy, but they also have connected China to the outside world in today's globalized economy. This book examines the literature on the returnee phenomena and assesses the impact and influence of Chinese Returnee Entrepreneurs. This is the first major empirical study to evaluate the impact of CREs in the Chinese globalization process. It also examines the roles, drivers, strategies, and performances of CREs on environment-strategy linkages in a strong emerging economy. The research highlights the significance of strategies, drivers, constraints, and performance relations for CREs success in shaping their operational framework in China. The findings of this study suggest that CREs have become a driving force in Chinese globalization, dominating the internet, IT and media industries. They have become leading players in the Chinese hi-tech industries, as well as the best team players and social capital users of international guanxi. The study reveals that CREs' competitive advantages lie in their strategies utilizing technology, team work, market approach, social connections, professional qualifications, and international working experience.
ISBN: 9781780523897
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Have you always wanted to run your own business but feel nervous about having no support? Perhaps you have great business skills but are having trouble dreaming up a product or service that everyone will want...

Setting up a franchise or direct selling business means you can be your own boss, be in control of your own profits and still have the safety net of a tried-and-triumphed business formula.

Small-business expert Emma Jones has been foraging through the franchise world to find you the very best opportunities available. The franchises she has chosen all offer great training, ongoing support and a chance to be in control of your business.

Plus, Emma has scouted out companies that will offer you sound business models at an affordable price, making them appropriate for any first-time business owner.

Emma also shows you what to look out for when you select your franchise business and offers advice and guidance for getting your new business off the ground.

So whether it's editing a local magazine, running food-tasting parties or managing a fleet of couriers, you'll be sure to find an inspiring small business opportunity, and advice to get you on your way, with Brightword's 50 Fantastic Franchises.
ISBN: 9781908003027
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This book is for anyone who wants to leave a dent in the world.

Jim Duffy has helped thousands of people realise their dreams in business with his start-up accelerator Entrepreneurial Spark. In his first book, he's here to help you do the same. Create Special reveals the secret sauce of successful entrepreneuring® - showing you exactly what it takes to train yourself for success as an entrepreneur and in life.

With wit and wisdom, and drawing on real-life case studies of people just like you, Jim sets out:

- What it really means to be an entrepreneur - and how so many get this fatally wrong
- How to be enabled - and overcome any obstacle that gets in your way
- The secret methods of unbelievable focus - and the incredible rewards that flow from it
- How entrepreneurs deal with risk, uncertainty and volatility - and you can too
- How to gain and maintain the right mindset as an entrepreneur - and be truly authentic
- What the right kind of entrepreneurial discipline looks like - and how to build it day by day
- Why you should shoot for the moon - and what happens when you get there.

This is a brilliantly no-nonsense and concise book that refuses to waste a second of your time - a companion to take with you and re-read again and again on your entrepreneurial journey. Even if you don't want to start a business, Jim's lessons on thinking and acting like an entrepreneur can change your life for the better. Get inspired and skilled up whatever stage you're at in business or life - and go create special!

#createspecial
@create_special
www.create-special.com
ISBN: 9780857196149
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This is a theory-based text with unique features that distinguish it from other books in the field. The inclusion of a strategic component differentiates it from most other books, but the application of systems theory to recruitment and selection sets this book apart. While it includes mainstream topics such as interviews, job analysis and question types, it is the first text to introduce topics such as crowd sourcing, social networking, Skype and distance interviewing. The inclusion of theory such as similarity/attraction theory, insider/outsider theory, cultural appreciation, body language and interview types for different levels within organisations assist in differentiating this text. It is up to date and addresses issues such as the role of staffing, recruitment and selection in a knowledge-based society. This text also looks at resume preparation and analysis, and explores the challenges facing international applicants seeking employment in other countries.
ISBN: 9781780528113
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365 Social Media Tips A year of ideas for marketing your business via LinkedIn, Twitter, Facebook and more!

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365 Social Media Tips does exactly what it says on the tin. There are 365 tips that cover specific social media platforms such as LinkedIn, Twitter, Facebook, YouTube and SlideShare, as well as tips to improve your use of social media generally.

This book not only gives practical suggestions but many of the tips also include clear instructions on how to implement them. 365 Social Media Tips gets down to the nuts and bolts of social media in short, concise, helpful tips - one for every day of the year!
ISBN: 9781908003317
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Angel investment and finance have been spreading from Silicon Valley to other parts of the world, including Asia, at an accelerating pace. Yet there have been few attempts to document this phenomenon and examine the hows and whys of startup financing in the region. Angel Financing in Asia Pacific addresses this knowledge gap by approaching the subject matter from two angles. First, from a journalistic angle, it aims to capture the current status and recent developments in a number of countries or territories in Asia. In each country report, the respective author(s) trace the background, trends, and future outlook of technology and innovation driven developments and related angel investment activities. The second part of the book takes a more analytical and prescriptive angle to the subject; making recommendations, providing analysis, and suggesting new approaches to startup financing in the Asia Pacific region.
ISBN: 9781786351272
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Despite being one of the most mature online marketing technologies available to today's small and medium-sized business marketer, email marketing continues to pack a punch way beyond its weight or cost. The fact is that email marketing, if you treat it right, works better than any other marketing technique available - both on or offline.

This book is for any entrepreneur, business owner or marketer who values the idea of building and maintaining relationships with existing customers and prospects, and forging new connections by creating and delivering timely and targeted content. It tells you how to put in place the important principles and techniques that will improve your email marketing, making it more engaging for your audience and more profitable for you.

No matter what kind of business you are in, email marketing, combined with the simple best practices featured here, will help you increase customer retention and drive profitability.

If you want to start making relationships pay, now is the time to invest in email marketing. This guide from John Hayes will get you started in the right way, or show you how to improve the email marketing you are already doing.
ISBN: 9781908003690
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Entrepreneurial Marketing Global Perspectives

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Marketing and Entrepreneurship have, until quite recently, remained two quite independent scholarly domains. In 2002, Morris et al. provided a definition of Entrepreneurial Marketing as, "an integrative construct for conceptualising marketing in an era of change, complexity, chaos, contradiction, and diminishing resources, and one that will manifest itself differently as companies age and grow. It fuses key aspects of recent developments in marketing thought and practice with those in the entrepreneurship area into one comprehensive construct."
ISBN: 9781781907870
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Pitching Products For Small Business How to successfully prepare your business, brand and products, and sell to retail buyers

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Have you come up with the next big thing? Or found a new way to improve an existing idea? Either way, your next step is to get your product into the stores on the high street. This may seem daunting or even unachievable but you can do it, without the need for warehouses full of stock and expensive consultants.

In this new book, Laura Rigney, founder of Pitcher House (www.pitcherhouse.co.uk), draws on her years of retail sales experience to help you navigate the path from product development and branding to pitching your idea to buyers at high street and online retailers.

Topics covered include:

- Building a strong brand.

- The best sales methods for your product.

- All the prior research required, including market and industry research, retailer backgrounds, and how to conduct it.

- Where to find information about buyers and how to approach them.

- How to structure and deliver your pitch to buyers.

- How to maintain and grow your business once your products are stocked.

There are also invaluable case studies that give you an insight into what to expect, both from buyers, who describe what makes a good and bad pitch, and from business owners, who describe their experiences. Learn the pitching dos and don'ts from both sides.

Pitching Products for Small Business is your essential guide to getting your product on the high street.
ISBN: 9780857190413
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The Business of CREATIVITY An expert guide to starting and growing a business in the creative sector

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RRP: £ 12.98 Our price: £ 11.04 save 15%
Would you like to earn a living following your creative passion and doing what you love every day? This book will show you how.

In The Business of Creativity, Michael Jacobsen draws on his rich experience of owning and operating global entertainment businesses to provide the practical guidance that creative start-ups need to get going.

His two key mantras are that each business needs a vision, mission and values, and that the route to success is to observe those who have been successful in your sector and to model their approach. As well as explaining exactly how to do this, he covers the business essentials that all creative entrepreneurs need to consider.

The creative sector is worth £36bn a year to the British economy; it is big business and the opportunity is there for entrepreneurs in creative industries to start up and build successful businesses. But bridging the gap between creativity and commerce can be difficult - some see a conflict between artistic integrity and a profit motive, and how exactly do you take your spare room creative enterprise to the next level?

In this book Jacobsen looks at:

- what foundations to put in place to get your business started
- how to set up and grow your business
- sources of funding and tips for organising business finances
- what angels and other investors will look for
- where to find support
- the psychology of business success.

There are also numerous case studies from successful creative businesses of all sizes and wisdom from high-profile businesspeople operating in the creative sector.

This straight-talking business guide is packed with actionable advice and essential tips to give you everything you need to start and grow your creative business.
ISBN: 9780857193216
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Cross-border flows of goods, services, capital, knowledge, and ideas have substantially increased over the last decades. These developments have increased the interdependencies among previously separated economies, given rise to arguments regarding the flattening of the world. Yet, firms investing overseas continue to experience substantial liabilities stemming from their foreignness. At the same time new locations are appearing on the global map that offers very attractive location-specific advantages. In addition, the range of participants in international competition has widened, in terms of both the number of countries involved and the types of firms competing, to encompass developed market firms expanding beyond industrialized countries, and emerging market firms joining global competition. The focus of this volume is on how the interface between firm-specific advantages, liability of foreignness, and location-specific advantages are spelled out in the more global world.
ISBN: 9781780526638
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Followership What is it and why do people follow?

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This book provides a collection of new insights on the increasingly popular topic of Followership. Leadership has been written about and studied for centuries, more often than not addressing how those in leadership roles influence their followers. This represents a very leader-centric view of the leadership phenomenon, where followers are considered as passive recipients of leaders’ influence. However, peoples’ attempts to exercise leadership cannot be successful if there are no other people who recognize and support their leadership. In other words, effective leadership cannot exist without some form of followership. The book offers a collection of chapters written by thought leaders on the topic of followership. Together, they provide answers to two fundamental questions: What is followership, and why do people follow? They elucidate how answers to these questions can inform management theory, practice, and education.
ISBN: 9781783505166
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For those bold enough to lead in this age of austerity, the challenges are immense. Seismic shifts have taken place in the public and third sectors. Political, economic, technological, and social change are driving profound transformation of organizational models, making predictability and stability elusive. The combined effects of the economic downturn and cutbacks in spending are hitting leaders in the public and third sectors hard. Written by leaders in these sectors, this book provides an opportunity for the voices of those rarely considered in the literature on leadership to be heard. Each leader has contributed their personal reflections of what leadership means to them and their experience of it. They also consider the complex challenges they face as they grapple with changes in the economy, polity and society.

Public and Third Sector Leadership: Experience Speaks provides an analysis of the research in the public and third sectors and the reflections written by each leader, highlighting the key themes from each sector. This is a unique opportunity to hear from the men and women who have demanding leadership positions in the public and third sectors in the UK today.
ISBN: 9781783504916
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The call for a change of culture is commonplace in corporate and governmental settings. What this means and how to go about it have proved to be elusive challenges for the field of organisation and leadership studies. This work brings insights from the field of anthropology to illuminate these questions and proposes a fresh approach to working with them. Interweaving ideas from the fields of Social Construction, Anthropology and Complex Responsive Processes with examples of cultural change drawn from across the spectrum of organisational life, this book offers a compelling perspective on how to work with these powerful yet hidden forces.

The author combines 35 years of experience as a consultant with the rigour of business academia. With a capacity to bring clarity to complex issues, the author identifies a range of practical and strategic options for those leaders, managers and consultants looking to promote cultural change. Building on the metaphor of cultures as ‘webs of signification’, McLean considers how cultural webs form, how they change, and shows how to reveal the unique forms that they take in different organizational settings.
ISBN: 9781783501090
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The StartUp Kit Everything you need to start a small business

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RRP: £ 10.00 Our price: £ 8.50 save 15%
The StartUp Kit contains everything you need to start and run your own business!

This book is a friendly guide covering all aspects of starting up - from developing a business idea and setting up a company to marketing your new business, getting that first sale and making the most of the latest tech developments.

Full of great advice from start-up expert Emma Jones, it's packed with case studies of people who've successfully started their own businesses. It also comes with great offers from some of the leading brands for small business.
ISBN: 9781908003744
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Design Create Sell A guide to starting and running a successful fashion business

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Making the dream a reality...

The fashion business is an exciting and diverse industry to be involved with and the number of people starting up fashion related businesses is increasing every year.

These new entrepreneurs are coming from many different backgrounds including design graduates looking to start their own label, designers working for other companies that have decided its time to be their own boss, and those wanting to utilise their transferable skills to set up a business that can fit around their family commitments.There are also the innovators that have invented or identified a new product they want to launch.

This essential guide will give readers an overview of the fashion industry and what makes it tick. It will guide them through the issues they need to think about before they start and take them through the key steps involved in setting up a new business. Readers will learn how to conduct the research needed for their business plan and get practical guidance on building your brand, getting your product made, marketing & PR and how and where to sell products.

This comprehensive book will inspire fashion lovers to turn their dream into a reality.
ISBN: 9781908003508
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The Event Professional's Handbook The secrets of successful events

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THE EVENT PROFESSIONAL'S HANDBOOK aims to inspire, encourage and guide anyone working in - or thinking about working in - the events industry. Its contributors represent some of the most interesting thinkers and practitioners in the industry today.

But the handbook is not a 'how to' or an instruction manual. It's more like a smorgasbord of event professionals’ thoughts and ideas, designed to whet the appetite, provide a moment of insight or a way of navigating a challenge in a new way.
ISBN: 9780857195623
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Effective Teaching for Managers addresses the manager's role as teacher in leading staff and getting the best performance out of them. The topic of effective managerial teaching is of special interest today given the significant changes (economic, social and technological) facing organizations everywhere. Transformative business strategies are the rule and implementing such changes requires new teaching and learning skills.

The author team, including two leading management professors and one education expert, provides many lessons for executives, drawing on stories and films. The book is aimed at managers in formal organizations at all levels. It focuses on suggestions and principles for carrying out their training and mentoring roles more effectively. Topics covered include managerial leadership, coaching, mentoring, performance-based teaching, managing cultural difference, morality and ethics, teaching goals, and self-management. Each topic concludes with a management application.

Featuring 30 films, each discussed and framed with a managerial perspective and application, the authors provide vivid lessons in how to teach management and improve performance through training.
ISBN: 9781785607004
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Small Business Tax Planning All you need to know from start-up to retirement

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Effective planning of your tax affairs to help your business save money

Every profitable business in the UK has to pay tax, but some small businesses pay more tax than is necessary. This book examines the tax liabilities that the owners or managers of small businesses need to bear in mind and explains how to manage these tax requirements in the best possible way so as to avoid paying more tax than you have to.

Uniquely, this guide traces how tax should be dealt with throughout the life-cycle of a business, from start-up to the time it is sold, wound up, or passed on, so that whatever stage your business is at this book will be valuable for you.

Areas that are covered include:

- What business structure you should choose when starting out: self-employed sole trader, partnership or limited company.
- How to register your business and when to start paying tax.
- When tax inspections might arise and how to deal with them.
- How to manage business expenses effectively and make use of relevant tax benefits.
- How to withdraw from a business and pass it on, or how to go about selling it.

Guidance about tax is spread over many different locations; on the internet, in booklets provided by HMRC, and in magazines and annual publications. Russell Cockburn brings the information together in this simple and incisive summary enabling you to approach your tax affairs as efficiently as possible.
ISBN: 9780857192097
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Tourism services all over the world currently face rapid changes due to market globalization, intensified competition and the dynamic evolution of new technologies. Moreover, it is expected that tourism will be one of the industries that will be most affected by the current recession. The long-term success of tourism services in such a fierce competitive and financially difficult environment depends not only on being able to satisfy customers' needs and desires, but to strategically respond to current global challenges. Therefore, strategic marketing becomes a necessary practice in contemporary tourism services firms. "Strategic Marketing in Tourism Services" focuses on marketing strategies implemented in tourism services firms and includes a collection of papers related to specific marketing strategies. The book presents the application of specific marketing strategies such as experiential marketing, branding, target marketing, relationship marketing and e-marketing in tourism. Furthermore, it presents the strategic responses of each tourism subsector - hospitality, air transport, tour operation, travel agencies and the tourism destinations - from various countries around the world.
ISBN: 9781780520711
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RRP: £ 15.00 Our price: £ 12.74 save 15%
From Nothing to Everything tells the extraordinary story of Rami Ranger, award-winning business-owner, philanthropist and political reformer. Beginning with a dramatic flight from home during the turmoil of the break-up of India in 1947, Rami's journey takes in the assassination of his father, childhood hardship under the guiding hand of his mother, emigration to England and the long fight against prejudice to achieve success on a scale he could hardly have imagined as a naive young immigrant in London in 1971.

Having founded his first enterprise with just £2 and a typewriter in 1987, Rami now oversees Sun Mark, a £160-million-a-year operation that has become one of Britain's fastest-growing and most decorated businesses. The business has received a record-breaking five successive Queen's Awards and Rami himself has been awarded the MBE for his efforts to foster greater social and political opportunities for the British Asian community.

En route from poverty to riches, Rami offers lessons in business and lessons in life, drawing heavily on the values instilled in him by a mother who, having lost her husband, home and ancestral homeland, refused to give up on her children. As Rami himself puts it: "My story shows that one does not need a rich father, an elite education or the old schoolboy network to help one in life. What one needs is self-respect, ethics, commitment and empathy for others."

It has indeed been a journey from nothing to everything for one of the most successful British Asians of his generation - and his story, told in his own words, provides an inspiration for anyone who faces obstacles in their quest to fulfil their dreams and ambitions.
ISBN: 9780857193728
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From Vision to Exit The Entrepreneur’s Guide to Building and Selling a Business

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There are many differences between a good business and a great business, but they aren't beyond a business leader's control. In From Vision to Exit, Guy Rigby candidly explains how entrepreneurs can develop strategies, plans and tactics to get their businesses to the top.

With an easy and engaging style, this book is a definitive and practical guide that covers every business area. From strategy to finance, management to marketing, and business planning to exit, Guy leaves no stone unturned. The result is an authoritative and invaluable tool for entrepreneurs seeking to navigate the minefield of successful growth.

Find out everything you wanted to know about how to build a great business but never had the opportunity to ask.

http://www.facebook.com/pages/From-Vision-to-Exit/370830186288639
ISBN: 9780857191656
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Becoming THE Expert Enhancing Your Business Reputation through Thought Leadership Marketing

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Thought Leadership is one of the most valuable marketing tools available to today's entrepreneur. Not only is it highly affordable (largely free), it is also available to anyone with an opinion - and who doesn't have one of those?

Becoming THE Expert explains how business owners, entrepreneurs, marketers and sales professionals can better position themselves as experts in their own particular industry and help to build brand awareness, generate leads and ultimately drive sales through the sharing of their detailed knowledge and insight.

Written in plain English and using real world examples, the book explains how to find your voice and then plan, create and distribute Thought Leadership Marketing campaigns using a wide range of channels including blogs, white papers, videos, podcasts, webinars, PR, the media, books, eBooks, public speaking opportunities and social media.

This book is for any business professional who values the idea of sharing knowledge, empowering the people they work with and building their reputation on the back of holding an open and honest dialogue with the communities they serve.
ISBN: 9781908003355
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RRP: £ 2.99 Our price: FREE
Are you happy with the way you work? Are you engaged, energised in the office? Or do you sometimes feel that your days are dominated by process and technology?

Reimagining business is about waking up to a new environment, based on collaborative and flexible working, on technology that, used correctly, liberates rather than constrains. The future of work must be based on being open, on focusing on results, not process and on empowerment, not hierarchy.

Dave Coplin, Chief Envisioning Officer at Microsoft UK, has been immersed in the technologies that are making waves in the workplace. This is his call to reimagine business.

#bizreimagined
ISBN: 9780857193322
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We are now entering a new entrepreneurial economy, as we have shifted away from an industrial economy. This sharing economy has created a new paradigm of aggregation of individuals. It is around these communities organized into categories (workers, employees, executives, entrepreneurs, professionals) that the legislation takes shape.

If public policy intends to give voice to the sharing communities, then it needs to enact pro-entrepreneurship policies, and move away from policies that cater to the old industrial economy. This can be done by facilitating experiments and studies of entrepreneurial ventures and start-ups.

There is no work at the crossroads of economics and entrepreneurship such as this.

Formica explains why public policy now needs to shift towards the entrepreneurial economy, and how this can be done. Employing illustrative examples, this book focuses on the crucial role of policies to support entrepreneurs and establish the right environment for new business development and rapid conversion of ideas into enterprises that contribute to booming economic growth and prosperity.
ISBN: 9781785605222
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For a company to grow it needs to generate more margin of profit. It can generate more profit if it provides more value to customers. For this, it needs to put more value in each of the value activities.

Agrawal, Satpathy, and Mohapatra demonstrate how a firm can use innovation at all levels (strategic, functional and operational) to provide benefits to the entire value chain. Particularly in developing economies, there is a need for business alignment with innovation strategy and execution of strategies, and this book explains these to the readers through real-word examples and case studies, taking the environment into consideration and concentrating on not just growth but sustainable growth.
ISBN: 9781785604805
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Leadership 2050 Critical Challenges, Key Contexts, and Emerging Trends

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The book begins with a section delving into foresight analysis, strategic foresight, and scenario planning. It then examines the pressing contexts and most wicked problems facing future leaders ranging from population growth and urbanization to climate change and resource competition. How can leaders create common cause and meet these issues with an eye toward peace, sustainability, and social justice? The book concludes with a series of unique ways of viewing the critical challenges facing leaders and suggests how skillsets and capacities needed to work on solutions to these challenges might be developed.

Leadership 2050 helps us think at once about the demands our world is likely to face in the next thirty-five years and the leadership our communities and organizations will need to both survive those challenges and thrive.
ISBN: 9781785603488
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Strategic Planning A Practical Guide for Competitive Success

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An exceptional treatise on strategic planning for single-business companies that is at once academically rigorous and uncommonly practical, this book embodies the Association for Strategic Planning's "Think-Plan-Act" rubric. It emphasises the pervasive role of strategic thinking in strategic planning, including searching for better strategies, business models, and opportunities. This includes monitoring changes in the external environment: the firm's industry and competitors, markets, and general environment. The book also provides original and proven techniques to develop viable strategic alternatives, as well as many other useful analytical tools. Unique software enables a full analysis of a firm's financial performance and condition as well as a full strategic analysis, thus integrating everything presented in the book and providing an opportunity to practice doing a strategic analysis. Includes examples of real companies.
ISBN: 9781780525211
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Strategic Thinking A Comprehensive Guide

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Leadership and strategy are intricately connected--one of the primary responsibilities of leaders is to formulate strategy. In an organization, only the leader has the power to implement strategic change. Thus strategic thinking is a necessary and fundamental cognitive ability of a leader.

Strategic thinking requires both an idealism (to imagine a better world) and a realism (to acquire the resources, skills and organization to get there). However, most organizations focus on short-term thinking for their employees and leave long-term strategy to the executives. But no high-level executive in any organization is fully knowledgeable about the details of operations.

Thus for realistic strategy, there is a need for good top-down and bottom-up communication. When organizational communication is only top-down, high-level strategy can become only wishful thinking by the CEO.

The purpose of proper strategic thinking is to eliminate wishful-thinking from organizational strategy. Strategic thinking is necessary at every level of an organization, not just at the top. This book uses actual histories of business successes and failures to illustrate theoretical concepts in strategic thinking.
ISBN: 9781785604669
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ISETE 24 analyses monetary policies and central bank actions in the context of the recent global financial crisis. Part 1 discusses standard monetary policies and inflation targeting rules. Those approaches were appropriate to reaching two main objectives during the Great Moderation: controlling inflation and accommodating economic growth. But the end of the Great Moderation revealed the inadequacy of such monetary policies during the rapid development of financial and credit markets. Speculative bubbles, revealing financial instabilities, resulted in a credit crunch, a global financial crisis, and economic depression for major economies. Part II focuses on the non-conventional monetary policies introduced recently by several central banks. New monetary rules and variations in these rules are documented. Besides the well-known targets of monetary policy (inflation, unemployment, and economic growth), these new rules often target asset prices to moderate the development of financial markets and the volatility of financial cycles. ISETE 24 also investigates the effects of non-conventional monetary policies on developing and emerging economies and issues of alternative finance.
ISBN: 9781784417796
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The recent financial crisis has led to a loss of trust in corporate governance and in particular on remuneration practices and the propensity for these to create excessive risk-taking, particularly in the financial sector.

The main objective of this book is to outline recent practical and theoretical issues and examine emerging new approaches towards directors' remuneration in the post-crisis period. Written by an established network of international experts, the book provides new data in both cross-sector and cross-country analyses and therefore provides a unique opportunity to compare results and institutional practices across sectors and nations.
The book argues for a correct balance between risk and reward and for Directors' compensation to be equitable to all parties and stakeholders. By examining the current theories, practices and regulations and explaining them in detail it provides a state of the art snapshot of one of the key corporate governance issues of our time.
It will be essential reading for graduate students, researchers, lecturers and practitioners in corporate governance and auditing as well as all students in finance, accounting, management and law.
ISBN: 9781785606823
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The Rise of the Humans How to outsmart the digital deluge

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The rapid growth of our digital world has brought huge advantages - access to information anywhere, at any time, and the ability to communicate with colleagues, family and friends around the globe in real-time.

But in other ways, the same technology has also disconnected us. Computers risk becoming less of a productivity tool and more like information firehoses, drowning us in a deluge of data that can keep us from doing meaningful, real work. The devices in our hands connect us like never before, but they vie for our attention to the point where they are beginning to disconnect us from the real world.

In this book, Dave Coplin, Chief Envisioning Officer at Microsoft UK, argues that right now it feels like the machines are taking over but if we stop thinking about the digital deluge as a problem and instead see it as an incredible opportunity we will be able to redress the balance. Technology offers our society so much but it is up to us, the humans, to rise to that potential.
ISBN: 9780857194183
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eBay Selling Success Top tips from an expert eBay PowerSeller

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Top tips from long-term PowerSeller and eBay expert Bob Pugh

The eBay marketplace can be daunting for the inexperienced seller and it can seem tough to go up against established PowerSellers. But it is possible for your business to compete successfully, and make a good profit, if you plan carefully, work efficiently and take the right approach.

To help you on your way, Robert Pugh, author of the hugely popular eBay Business Handbook, has produced this collection of essential eBay tips. In this concise guide Robert - or Mollybol to the eBay community - reveals the techniques that have enabled him to become a successful and profitable seller over a period of seven years... and counting!

Find out:

- What to sell and where to find stock
- How to structure your item descriptions
- How to optimise your eBay shop for keyword-based search engines
- Customer service and eBay etiquette that can make a huge difference

And lots more too!

If you have made a start on eBay but are looking to take things to the next level and increase sales and maximise profits, this book will provide you with loads of useful ideas.
ISBN: 9780857192332
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The key to success in raising funding, whether for yourself or on behalf of a client, is identifying the areas within the company where funding options could apply, and then providing a comprehensive solution specifically designed to meet those needs.

However, many people are unaware of the various options available, and these days there are several out-of-the-box solutions which also move beyond the traditional finance and funding offerings.

The information contained in this Directory provides all the insight and information you require to make a successful application for funding and covers:

- Asset Based Lending (ABL), Factoring and Invoice Discounting
- Leasing and Asset Finance
- Commercial and Corporate Finance
- Banking Finance
- Property Finance
- Trade Finance
- Bridging Finance
- Equity Funding
- Alternative Finance
- Mezzanine and Growth (Debt) Finance
- Turnaround Funding
- Support Organisations
- Associations and Professional Bodies

The Finance and Funding Directory is your essential guide to the financial resources available in the UK today.
ISBN: 9780857195647
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Doing business with Latin America An introduction to Brazil, Mexico, Chile and other exciting markets

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Latin America is much more than football and beaches. A continent of 600 million people enjoying a period of strong economic growth is now attracting worldwide attention for its amazing opportunities. But are UK small businesses making the most of these opportunities? If not, what is stopping them?

Gabriela Castro-Fontoura, a native Latin America with wide experience in the UK, shares in a simple and friendly manner, what every UK SME needs to know about doing business with Latin America - the geography and the people of a fascinating continent; the exciting range of opportunities, as well as honestly exposing the barriers and how to handle them.

From business etiquette to import barriers, from currency issues to multilingual ecommerce, Gabriela explores the wealth of information out there, interviewing key business owners and experts, and translating this into a thoroughly researched yet very user-friendly book, with British efficiency and Latin American charm!

A small business owner herself, Gabriela knows how to talk to her audience - and inspire them to a journey full of possibilities.
ISBN: 9781908003553
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Crafting a Successful Small Business Making, marketing and merchandising

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The UK handmade market is currently riding high as our attitudes to shopping and the products we want to buy are changing. With this change comes a new wave of manufacturers - small, local and talented.

If you are a producer of handmade products, or you have a craft hobby and are thinking about taking the next step and wondering how to do it, then this book has the answers. In it you will find out:

- How to turn your hobby into a small business
- Where to sell your products, both on and offline
- How to price your products
- How to develop a unique and recognisable brand
- Where to start with visual merchandising
- How to use social media to market your business

This book not only takes you through these points in no-nonsense plain English, but also has quirky craft activities to complete along the way.

Jam-packed with top hints and tips from real-life crafty small business owners in the know, this book is essential reading for anyone looking to craft their way to success!
ISBN: 9781908003430
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Wake Up and Sell the Coffee! The Story of Coffee Nation and how to start, build and sell a high-growth business

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A high-growth success story

Martyn Dawes set out to build a high-growth business with a simple idea and the will to do whatever was required to make it a success. Twelve years later he sold this business - Coffee Nation - for £23m.

Along the way, among many highs and lows, there was the thrill of seeing an idea come to life, costly failed trials and false starts, countless business plans, learning how and when to raise funding, the personal journey of surviving when success seemed so distant and securing contracts with some of the biggest retailers in the world. This is the story of how a great British business was built - from a blank sheet of paper - and how it came to be one of the nation's favourite consumer brands. It's also a guide to help any aspiring entrepreneur put their business on the path to high growth.

Through the course of an exciting narrative, Martyn shares his experiences of growing a business and his knowledge of what you should and shouldn't do. Mistakes to avoid are revealed just as honestly as the good decisions, making this is an unusually frank and valuable account for anyone looking to build their own business.

All areas from start-up to exit are covered, including:

- How to come up with an idea and know if it's any good
- Researching and testing your business model
- When you should not write a business plan and why not
- The process of pitching to investors and raising funding
- Negotiating contracts and controlling your finances
- A special final chapter on how to set up a business for high-growth from the outset

Coffee Nation was based on the reliable principles of a simple idea, a compelling vision, a high-quality product and relentless enterprise. If you have the desire and vision to build your own high-growth business - or you want to read a fascinating story of how it has been done - look no further. It's time to wake up and sell the coffee.
ISBN: 9780857193605
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‘This book de-jargons complex financial concepts and is jam-packed with practical tips. A must read for entrepreneurs.’
Kate Bassett, editor of Real Business

‘If you’re looking for a book on finance for business, then this is definitely the book for you. Jo Haigh is quite simply world-class in this space.’
Steve Gilroy, Chief Executive at Visage, the world’s largest CEO network

How can you develop the skills to understand the finances of your business? What’s the best way to start taking a proactive role in managing the capital of your company, rather than taking a ‘what happened’ position?

The Financial Times Guide to Finance for Non-Financial Managers will give you the confidence to ask the right business questions, make the correct finance decisions and competently speak the language of commerce to your colleagues, managers, customers and stakeholders. Written by an experienced CFO, the book shows you how to:

- Understand finance and financial reports
- Communicate more coherently and comprehensively with financially astute colleagues and stakeholders
- Be better positioned to understand the health of your business
- Take a more proactive role in achieving business goals
ISBN: 9780273756279
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The Exorbitant Burden The Impact of the U.S. Dollar's Reserve and Global Currency Status on the U.S. Twin-Deficits

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Many economists and experts interpret the U.S. twin-deficits, the twin-wars in Iraq and Afghanistan, the 2008 Great Recession that escalated the US debt to vertiginous altitudes as the signs of time that the dollar is now set to repeat the history of the British Pound.

But has the role of the dollar as a global currency and an international reserve asset actually rewarded the United States with an exorbitant privilege? This book focuses on the opposite end of exorbitant privilege spectrum: the exorbitant burden, the cost the very dollar reserve status impacts on the U.S. economy through the twin deficits. This economic and political science work is a rigorous quantitative analysis that demonstrates that although it is a privilege and a benefit for the US to have its currency, the dollar, as the leading world reserve currency, the privilege also proves to be a very significant economic and security burden imposed on the nation.
ISBN: 9781785606403
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The Road to Self Leadership Development Busting Out of Your Comfort Zone

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The primary purpose of The Road to Self Leadership Development: Busting Out of Your Comfort Zone is to provide individuals who want to become a leader with a systematic approach for learning how to first learn to become a self-leader. Organizations can use the book for identifying leader types and within leadership development training programs. Individuals need help in understanding the logic of being a self-leader and the critical role of self-worth (encompasses self-esteem, self-concept and self-confidence) in the process of developing the self-leader as a preparatory step to leadership development.

The book offers two important benefits to readers. First, readers learn that to lead others involves learning how to lead the self and self-leadership is all about improving feelings of self-worth. Second, the book provides a practical model for readers to follow in creating a personalized self-leadership development process or an organizations human resource leaders with a model to follow in designing and implementing a multi-stage training program that encompasses self-leadership and leadership development.
ISBN: 9781785607028
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The Small Business Guide to Online Marketing A step-by-step guide to growing your business online

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If you run a small business, then your customers are online. They search for products online, they assess stores and service providers online, and they buy online. So you and your business need an online presence; the time has long past when a business can afford to be without a website. Once your business has a website, you can't stop there. You need to invest time and energy in establishing your online presence so that your website and range of online marketing tactics work effectively. This is where The Small Business Guide to Online Marketing comes in.

This guide to setting up and growing your online presence tells you everything you need to know to get your business' online marketing started and then how to develop your approach. Lola Bailey begins by laying down the essential basics that you need in place before steadily building up to more advanced techniques. Jargon is carefully avoided and step-by-step worked examples illustrate the processes to follow.

You will learn:

- What internet marking is and how it drives sales
- The importance of superior content
- How to utilise online performance metrics
- What SEO is and how to use it
- The benefits of social media
- How to use affiliate marketing
- What to consider when optimising for mobile

If you have up until now shied away from giving your business an online presence because of uncertainty about how to use internet marketing or its use for you, or if you have started to market online but would like to enhance your approach, The Small Business Guide to Online Marketing is for you.
ISBN: 9781908003300
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Building a Billion The Story of John McCarthy

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RRP: £ 7.00 Our price: £ 5.95 save 15%
John McCarthy MBE, of McCarthy & Stone, is a self-made multimillionaire. He and his family have been long-term members of The Times Rich List. One of the best examples of the self-made man, John started working life at fifteen as a "chippy". Every venture he has embarked on, he has achieved with drive and success. His legendary reputation is as the most successful builder of retirement homes across Europe. He has also built and skippered winning ocean-racing yachts. He has owned and run a top polo team. He became a big game hunter and avid game bird shooter, underwater diver, skier and squash player. He makes other septuagenarians look really old.

In this book John McCarthy recounts his fascinating life story so far. But these are not just the interesting memoirs of a successful man. John's tussles with bankers and lawyers, planners and politicians, Government red tape and political autocracy, competitors and recalcitrant employees tell a story that has real relevance to all aspiring entrepreneurs in whatever field of endeavour. John McCarthy's rules of engagement and how to build a billion pound company are as topical now as they were when he did it.
ISBN: 9780857191380
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When the first edition of Doing Business with Latin America was published, the region was growing and the possibilities were endless. However, the recent global economic slowdown has hit Latin America, too, and so a second edition was needed in order to help British SMEs understand this new context and maximise their opportunities for success in more challenging times.

In this fully revised second edition, Gabriela Castro-Fontoura, a native Latin America with wide experience in the UK, shares in a simple and friendly manner, what every UK SME needs to know about doing business with Latin America: the geography and the people of a fascinating continent; the exciting range of opportunities, as well as honestly exposing the barriers and how to handle them.
From business etiquette to import barriers, from currency issues to how to organise a market visit, Gabriela explores the wealth of information that is out there, interviewing key business owners and experts, and translating this into a thoroughly researched yet very user-friendly book, with British efficiency and Latin American charm!

The second edition addresses questions such as: How has Latin America changed in the last three years? How do you deal with a less buoyant region? Where are the opportunities now? Why is Latin America still a region worth considering in your export strategy? How do you go about doing business in this region today?

A world of possibilities opens up for UK SMEs that know where to look. This book aims to be their first window into Latin America.
ISBN: 9780857195449
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Workplace Morality Behavioral Ethics in Organizations

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Why do honest and decent employees sometimes overstep the mark? What makes managers with integrity go off the rails? What causes well-meaning organizations to deceive their clients, employees and shareholders? Social psychology offers surprising answers to these intriguing and timely questions. Drawing on scientific experiments and examples from business practice, Muel Kaptein discusses why good people sometimes do bad things and how they rise above this behavior. He explains why cheats wear sunglasses, why overstepping the mark could be a good thing, how a surplus of rules creates offenders and why we should be suspicious of colleagues who wash their hands after meetings.
ISBN: 9781783501632
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Make Money From Makes A guide to turning your hobby into a business

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Make Money from Makes is for anyone who has a passion, skill or hobby and an interest in turning this into a business. You may be baking cakes for friends and family and dreaming of doing this full-time, or have a way with words that could be turned into commissions. Maybe you paint or draw and wonder if those who offer praise would be prepared to pay for your creations, or whether your flair for fashion could lead to financial return.

Whatever your talent, it's likely you can turn this into a business with customers paying for the quality products or services you offer. Whether artisan or tailor, writer or baker, what you will discover from this book is how to:

- Make sales beyond friends and family
- Promote your brand and become well known
- Register the company and manage the finances
- Embrace technology to save time and money
- Convey a professional image; online and off
- Create a support network and work with partners

Above all, it shows how to make money from doing what you love!

The book is also packed with stories of people who have successfully started and grown their own businesses, with all of them giving their stories and top tips for success.

With clear steps, useful links and expert advice, consider this book your guide as you launch your business, and embark on a most exciting adventure!
ISBN: 9781908003522
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Our price: £ 45.00
Research shows the majority of small businesses fail in their early years due to poor financial management, turning the dreams of many business owners and novice entrepreneurs into nightmares. This book serves as a guide to prevent these financial disasters. In an applicable fashion, Karadag explains how financial management in an enterprise can be conducted strategically to attain significant improvement in business performance.

Karadag takes the basic strategic management model of environmental scanning-planning-implementing-feedback as a framework, and approaches the core financial practices and instruments as elements of strategic financial management, which any small or medium sized enterprise can use as tools for sustainable organizational performance and growth.

With its unique strategic outlook, this text is a vital reference for nonfinancier small or medium sized enterprise owners and individuals who aim to successfully establish and run their own businesses.
ISBN: 9781785607745
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Design Grow Sell A Guide to Starting and running a successful gardening business from your home

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This book is aimed at garden lovers and anyone keen to turn their gardening talent into a business.

It's for those who, while stuck in an office, have always dreamed of making a living outdoors, for second career-ers who have a flair for gardening and want a job that makes them happy and for anyone who would like to combine a love of plants of gardens with the freedom of being their own boss.

Uniquely, the book looks at the diverse opportunities that exist in gardening, from running a nursery to building a garden maintenance business, and from training to be a landscape designer to writing about gardening for a living.Taking the reader through how to pursue each type of business successfully, it looks at everything from researching the competition, training and internships, to how to get your first job, develop a network and grow the business.

As well as all the practical information required to start a gardening business, this essential guide profiles 20 individuals and tells their inspiring stories - from the doctor who became a garden designer and whose work ended up on national television, to the high-flying fashion director who gave up the rat race to make a living from growing traditional roses.

Packed with advice, tips and resources, this book offers everything you need to start your own successful gardening business.
ISBN: 9781908003409
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As the UK witnesses record numbers of people starting a business, accessing the funds to start and grow has become a popular topic.

As a small business there are other fund-raising options open to you, from charities to government, social enterprise funds to credit cards, and community lenders. Fifty such options are presented in this eBook with links to find out more on the sources that suit you most.

There are case studies of companies who have successfully raised funds, from £5,000 to £57,000. There's expert advice from bodies including the British Bankers' Association, UK Business Angels Association and entrepreneurs such as Jeff Lynn, co-founder of Seedrs.com, and the dynamic Simon Devonshire who is spreading the Wayra word across Europe.

You may be looking for funds to promote your business, develop a prototype, or for working capital to tide you over from one order to the next. Whatever the reason and however much the amount, you'll find here a source of funding that provides a perfect match.
ISBN: 9780857192905
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The Small Business Guide to PR Plan and execute your first PR campaign in just 10 hours

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Put your lunch hour to use and learn how to create, manage and execute your own bespoke PR campaign in just ten days.

- Get to grips with what makes a good story, learn how to contact journalists and build working relationships that get stronger with each new story.

- Discover how to craft a press release, how to weave in your key messages and how to ensure that what you are doing with your PR is contributing to your overall marketing strategy.

- Unlock the secrets of the professionals by spending a day in both camps - the journalist and the PR consultant.

- Find out what it takes to give your story the edge above the hundreds of others competing for attention.

- Listen in on a PR consultant's meeting with a key client so that you can understand the processes that are put in place and the strategies that are debated between client and consultant to ensure that every opportunity is flushed out, examined and maximised.

- Hear case studies from small businesses that share the highs and lows of their own public relations campaigns so that you do not make the same mistakes.

Let the author, who has over a decade of experience in running PR campaigns for everyone from multinational PLCs to not for profit organisations and start-up businesses, guide you through the same process that he uses to create professional and hugely effective PR campaigns.

Learn how to create a PR campaign that delivers measurable, strategic results for your business and that allows you to refine and improve it every time you return to it.

Create a PR strategy that evolves with your business and fits in with the way you work. Learn how to delegate tasks to individuals within your own team and what to outsource to the professionals.

Discover how to get your story to stand out from the crowd through the use of clever photography - begin to 'think in pictures' as you learn how to become an asset to your target media.

Set measurable goals and begin to evaluate the success of your campaign right from the beginning, arming yourself with information on what works or your business and what approach works best for you as the new head of PR in your business.

Have fun! PR offers a huge variety of ways for you to communicate with your target audience.

Discover inspirational ideas that will have you raring to go with your own PR campaign and all in the space of ten hours.
ISBN: 9781908003331
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100 Rules for Entrepreneurs Real-life business lessons

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COMPREHENSIVE, HARD-WON, NO-NONSENSE ADVICE

100 Rules for Entrepreneurs covers every aspect of business from the entrepreneur's point of view. Unlike other guides it avoids mere theorising. Instead, everything is tackled in light of the realities of business in the 21st century, and through the lens of serious entrepreneurial experience.

The rise of regulations, the impact of competition and the growth of globalisation means that start-ups have to be more flexible and robust than ever before in order to prevail. Mindful of this, Neil Lewis provides practical and original advice on:

- how to properly measure profit - and what a really sustainable business looks like (and how it can be grown)
- how to handle recruitment - and not only why freelance is the future, but how best to take advantage of it
- how to manage your management team, set effective goals for your business and prevent the rot from setting in
- the best time to sell your business (and how best to do it).

He also brings to bear his experiences on dealing with dividends, shareholders and other advanced aspects of running a start-up.

GRITTY WISDOM
Accessible and memorable - counterintuitive at times, at times reassuringly simple; refreshingly realistic throughout - 100 Rules is the ultimate companion for today's entrepreneur. It is the direct and hard-earned wisdom of an entrepreneur who has seen it all: the giddying heights of reaching a £12m valuation in eight years from a simple start in a back bedroom with a computer and £2,000; the dizzying descent of losing it all in two, and the work required to pick up and start, successfully, again.
ISBN: 9780857190833
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If you want to start your own airline, this book isn't for you.

This is the business book for everyone tired of being told they have to have the next big thing in order to make a living running their own firm. It's the down-to-earth, insider's guide to starting a great business that thrives - without having to takeover the world. Or dance to Lord Sugar's tune. Or go cap-in-hand to the Dragons.

Author and business advisor Ken Horn has helped thousands of people to be a success running their own business, reaching freedom and financial security not by winning the Big Business Idea Lottery but simply through delivering traditional services in existing markets.

Bringing a master's knowledge of the ins and outs of starting and running a successful small business, Ken:

- strips away the mystery surrounding starting your own business
- packages up the common challenges of starting up and helps readers tackle them
- cuts through the information overload and provides only what you really need to know to launch a small business
- reveals in what order to best tackle things and what can be left till later or ignored entirely.

He also uncovers a whole host of secret shortcuts that are too easily missed - especially when it comes to sales and marketing.

Straight-talking, bursting with examples, packed with inspiration - and promising not to waste a minute of your time - this book is like having a top business mentor on hand throughout your start-up journey. Get going now!
ISBN: 9780857194411
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ISBN: 9781785602061
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IT'S HARD TO FIND TACOS IN AFRICA.

What is a self-made man or woman? Ever thought about it? Success is not a straight-line deal. There is no A-to-Z path, and there are no magic beans that will carry you upward overnight. Have you ever wondered how to start, scale up, build teams, and flourish in an uncontested market? I can tell you. I did it.

In 1992, I landed in Estonia with $400 in my pocket. There, I discovered a truth that changed my life and the way I conducted business: You can make a lot of money as an entrepreneur by moving decisively in blue-sky markets - markets where you face very little competition and the tide can carry you to riches.

Over the next decade and a half, I built a portfolio of businesses worth $200 million. Now, I want to share the paths that led me to success, passing on my knowledge to you. In Why Sell Tacos in Africa? I explain sixteen principles that allowed me to drive such tremendous growth. May you, too, find a blue-market and watch your business soar.

www.pauloberschneider.com

Business Start-Up,
Entrepreneurship,
Emerging Markets
ISBN: 9780995763012
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RRP: £ 8.00 Our price: £ 6.80 save 15%
Every small business needs to punch above its weight online. This book shows you exactly how to do it.

The perfect antidote to dubious how-to sites, books that talk to you like you're an idiot, or consultants that charge the earth, this guide gets down to business with 12 experts who know exactly what it's like to grow a small business online in this ultra-competitive environment.

They reveal the secrets of:

- establishing an online business: from initial concept through to launch
- web design: what makes a well-designed site that people will enjoy visiting and returning to, whether you are designing yourself or commissioning someone else
- Facebook: how to grab your slice of the 850 million users of the world's most popular social network and sell to them successfully without scaring them away
- Twitter: how to strengthen your business's relationships with existing and prospective customers, and build its influence in your industry
- LinkedIn: how to make profitable connections and get business through your network,
- writing copy: how to describe your business memorably and dazzle with content that people will love
- online videos: how to film effective videos for your business and capture relevant and valuable viewers
- email marketing: how to build your business with emails that don't get instantly deleted but convert prospects into sales and establish long-term relationships

And an awful lot more!

Using the web to build your business effectively is essential, and this book is THE unputdownable guide.
ISBN: 9780857192721
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Start-Up Smart How to start and build a successful business on a budget

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RRP: £ 3.00 Our price: £ 2.54 save 15%
This book will not make you a million in three months and it doesn't make any wildly optimistic claims about saving the world, changing the way we think about business or improving your chances of pulling.

What it does do is give an honest, detailed, straightforward description of how to start a small business from scratch, with relatively little money, and how that business can give you a decent income with little or no risk in the long term.

Robin Bennett guides you through the key steps involved in setting up and running a business. He shows that it's possible for anyone to become their own boss, and that it can be done without ending up in debt to the bank or completely stressed out.

Delivered in a lighthearted and down-to-earth way, the advice contained in these pages is based on what Robin has found to work over the last 20 years in business. It shows how you can do it too - how you can use this knowledge to start up, and most importantly, start up smart!
ISBN: 9780857190468
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150 Ultimate Business Secrets From beer and chocolate to lingerie – exclusive tips for success from Britain's elite entrepreneurs

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Our price: £ 3.50
'150 Ultimate Business Secrets' is a distillation of the experience and wisdom of successful businesspeople into a concise, easy-to-follow set of rules that makes it easy for you to access top tips and insider secrets that lead the way toward business success.

Britain's elite entrepreneurs reveal how they started, what helped them develop while others failed and, hard work aside, what special thing or things made their creation transform from a hopeful, tentative start-up into a flourishing and admired business. There is plenty of practical business advice that you can put into action to get your business moving.

Rules are included on the following topics: starting a business, customers and competitors, family business, luck, leadership... And lots more!

Pick up '150 Ultimate Business Secrets' now and take the first step to putting your business on the road to success.
ISBN: 9780857193223
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Cross Cultural Competence A Field Guide for Developing Global Leaders and Managers

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Our price: £ 25.96
"Cross Cultural Competence" serves as a comprehensive, practical, and workshop-based program that allows facilitators and organizational change agents to help organizations and people develop cross cultural skills and global competence. The book is grounded in the most rigorous and relevant theories, research, and learning methods and makes them easily accessible and fun to apply. Rich with exercises, case studies, survey instruments, and tools, it is based on the authors' extensive experience in delivering cross cultural training, coaching, and consulting in multiple languages to numerous organizations across the globe. The book may also be used by individuals who want to better understand the complexity of working and living in a cross cultural world or who want to improve their capabilities in cross cultural management.

The book describes why individuals, organizations, and institutions need to develop global competence, proposes an original and holistic 'Cross Cultural Competence Model,' describes the business case for global competence, and provides all the concepts, knowledge, skills, and training tools needed to develop global competence in people and organizations.
ISBN: 9781784418878
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Mastering Digital Transformation Towards a Smarter Society, Economy, City and Nation

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Our price: £ 29.95
The information and communication technology revolution offers the promise of transforming economies and societies, and the risks of missing on a powerful techno-economic revolution and wasting scarce resources without much developmental impact. Some countries have mastered the process of digital transformation, and continue to realize substantial economic benefits. Others made substantial investments in the ICT infrastructure, with marginal impact. What makes for these differences among countries?

Nagy Hanna presents a systematic approach to integrate ICT into development policies and programs across sectors of economy and society. This book bridges the current disconnect between the ICT specialists and their development counterparts in various sectors so as to harness the ongoing ICT revolution to maximize development impact and minimize downside risks.

Posing a holistic and strategic framework that draws on lessons learned across all sectors to guide national leaders and development practitioners interested in moving from vision to action, it is an important work for researchers and students of ICT who aim to pursue innovative, inclusive and sustainable development paradigms.
ISBN: 9781785604645
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Go Global How to take your business to the world

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RRP: £ 4.45 Our price: £ 3.78 save 15%
International trade has moved into a new phase. Gone are the days when years of effort were required in the domestic market before going global. You can now start a company on Monday and be trading with the world by Wednesday. The web has made this perfectly possible and faced with a sluggish UK market there's never been a better time to leverage technology and look overseas; after all, a connection to the internet is a connection to over 1 billion potential customers.

Our politicians are encouraging it and technology is in place to enable it, yet small business owners are resisting the international trade opportunity for fear of perceived language, currency, cultural and business barriers.

In this book, bestselling author Emma Jones, puts paid to these perceptions and shows you don't need big budgets or to be a big business to be a globally successful one. She offers a route map that will have you trading across the globe and illustrates how it can be done, with stories from 20 successful exporters.

Whether you're selling tangibles or services, if you've considered exporting but didn't know where to start or you're making international sales and want to grow further, this is the book for you. Consider it your guide as you embark on a journey of international deals and discovery.

www.goglobalguide.com
ISBN: 9781908003034
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Our price: £ 3.00
Become your own boss, in your own time!

Emma Jones, founder of the home business website Enterprise Nation and author of 'Spare Room Start Up', delves into the working 5pm to 9pm trend and profiles 60 people who are running successful businesses outside of their normal office hours, everything from writing, baking and accounting, to magic, music and even pig farming! She offers over 50 ideas of businesses you can run in your spare time and looks at franchise ideas that can be run in the same way.

There's advice on starting a business, sales, marketing, technology and how to maintain your social life whilst working 5 to 9.

If you are:

- In a job but not sure for how much longer, or
- Wanting to pursue a passion, hobby or skill for light relief and extra income, or
- Dreaming of becoming your own boss but not quite sure where to start

Then this inspiring and practical book is for you!
ISBN: 9780857190543
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RRP: £ 9.98 Our price: £ 8.50 save 15%
You've joined record numbers of people in starting a business and now you're looking to grow. But you don't want the kind of growth that comes with borrowing money, employing people, or moving to pricey offices. This book has been written for you.

It looks at how to grow the business without (metaphorically speaking) outgrowing the home. It offers five ways to increase sales and profit, without overly increasing overhead and cost. The pages are filled with stories of businesses growing in this modern way, and a map to follow their lead. They are franchising, outsourcing and going global at speed, whilst spreading wealth across the UK.

If you want to grow your business, enjoy this how-to guide, written by an entrepreneur who has spent a decade developing her own business, whilst supporting thousands of others to do the same.
ISBN: 9780857194732
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Followership in Action Cases and Commentaries

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Our price: £ 29.95
For years, leading management scholars have assumed the contribution of followers is an effect rather than a cause of an organization’s success. The 25 case studies and commentaries in Followership in Action from such diverse places as Canada, France, India, Malaysia, the Netherlands, the United Kingdom, and the United States lend further support to the argument that followership is more than an outcome of leadership. Followership in Action is a highly practical and scholarly book to which leadership scholars, practitioners, and students will actively turn to better understand and apply followership theory to everyday human resource development, management, and leadership contexts. It was written with administrators, coaches, consultants, executives, human resource professionals, academics, and support staff fully in mind. As the study of followership further escalates into the global mainstream of leadership studies, Followership in Action offers an excellent way to more proactively engage future leaders and followers in issues that they are likely to face in various organizational settings.
ISBN: 9781785609473
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Instant Millionaires The secrets of overnight success

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Our price: £ 4.99
In this book you will meet three dozen impatient people. They weren't satisfied with the slow, plodding, money-saving route to financial security, the safe route that most of us feel stuck with. They wanted instant wealth - and they got it.

As Max Gunther points out, our folklore frowns on the idea of quick money. As in the fable about the race between a tortoise and a hare. "In the fable, the hare loses. The stories in this book are not fables. They are true. In these stories, the hares win."

They are a richly varied lot, these happy hares. Gunther opens with a few dazzling millionaire legends, such as the man who invented Monopoly. You'll then meet fascinating characters such as: Harvey Shuster, who beat the stock market; Howard Brown, who decided to be rich and became a multi-millionaire within three years; and a group of men who made fast fortunes on fads such as the Hula Hoop and the Frisbee.

These stores illustrate that the dream of quick money isn't such a ridiculous dream after all. Read these tales about hares who have won and when you have, maybe you'll decide to run with them.
ISBN: 9780857190888
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Cook Wrap Sell A Guide to Starting and running a successful food business from your kitchen

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Our price: £ 5.00
From producing for pleasure to producing for profit!

With the growing demand for traditional, well-cooked, locally-sourced, homemade food there's never been a better time to start your own food business. You can sell your products at local food fairs, farmers' markets, food festivals and online. You can even get the ear of the supermarkets. Meanwhile, with modern technology and social media, it's never been easier to promote your products.

Produced in partnership with Country Living Magazine, this book will help you to:

- turn your love of food into a thriving small business, with the right idea and a watertight business plan
- create a home-based kitchen that complies with health and safety legislation
- use social media to promote your produce and brand
- become part of a vibrant community selling at farmers' markets and food festivals across the UK
- sell into shops, pubs and giant supermarket chains

This book is sprinkled with real-life stories of people making money from cooking, baking, blogging and much more besides. You'll meet soft drink producers, beef burger and sausage makers, chocolate and fudge specialists . . . and more.

All of them started from scratch and are now successfully selling into everywhere from farm shops to supermarkets. With this book you can join them.
ISBN: 9781908003492
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How to Talk Finance Getting to grips with the numbers in business

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Our price: £ 14.99
Unsure of the difference between cash and profit?

Don’t know your budget from your forecast?

Whatever your role and whatever the business, if you don’t understand the numbers you can quickly feel overwhelmed, confused and out of control.

No mathematician? No matter. How to Talk Finance is straight-talking, easy to understand, written in plain English and will quickly become your indispensable guide to business finance. It will take you through all the major finance and reporting concepts you need to know so you can make sense of the numbers, discuss them with confidence and apply what you’ve learned to your everyday work.

• Understand official financial statements and unlock what they mean to you

• Learn to read statutory accounts and management reports

• Clarify the key concepts of budgeting and forecasting and learn to do your own

• Build an impressive financial vocabulary and begin to talk finance
ISBN: 9781292074412
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Our price: £ 3.95
Quick marketing ideas with fast results!

You run a small business and you want to get ahead of the competition, but how can you give resources to marketing when you're short on time and the budget is tight?

The solution is here!

The 5-Minute Marketer is packed with 395 tried-and-tested ways to market your business in 5 minutes or less. Written by Stefan Ekberg, an author with over 20 years' experience in marketing for small firms, this is an amazing book of marketing hacks for anyone who doesn't want to waste time when spreading the word about their business.

Some of the 395 techniques will be new to you, while some are familiar ideas that are too easily forgotten in the day-to-day pressures of running a business.

You'll find tips on generating new orders, speeding up sales, selling more online, improving your website and much more. Read with an open mind and highlight the ideas you would like to try, then just find 5 minutes and put them into practice.

Now what are you waiting for? In 5 minutes' time you could have marketed your business in at least one new way. Don't delay any longer - start reading and start marketing. Become a 5-minute marketer!
ISBN: 9780857194077

Investing

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Our price: £ 19.99
Angel investment and finance have been spreading from Silicon Valley to other parts of the world, including Asia, at an accelerating pace. Yet there have been few attempts to document this phenomenon and examine the hows and whys of startup financing in the region. Angel Financing in Asia Pacific addresses this knowledge gap by approaching the subject matter from two angles. First, from a journalistic angle, it aims to capture the current status and recent developments in a number of countries or territories in Asia. In each country report, the respective author(s) trace the background, trends, and future outlook of technology and innovation driven developments and related angel investment activities. The second part of the book takes a more analytical and prescriptive angle to the subject; making recommendations, providing analysis, and suggesting new approaches to startup financing in the Asia Pacific region.
ISBN: 9781786351272

Lifestyle

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Design Grow Sell A Guide to Starting and running a successful gardening business from your home

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Our price: £ 5.00
This book is aimed at garden lovers and anyone keen to turn their gardening talent into a business.

It's for those who, while stuck in an office, have always dreamed of making a living outdoors, for second career-ers who have a flair for gardening and want a job that makes them happy and for anyone who would like to combine a love of plants of gardens with the freedom of being their own boss.

Uniquely, the book looks at the diverse opportunities that exist in gardening, from running a nursery to building a garden maintenance business, and from training to be a landscape designer to writing about gardening for a living.Taking the reader through how to pursue each type of business successfully, it looks at everything from researching the competition, training and internships, to how to get your first job, develop a network and grow the business.

As well as all the practical information required to start a gardening business, this essential guide profiles 20 individuals and tells their inspiring stories - from the doctor who became a garden designer and whose work ended up on national television, to the high-flying fashion director who gave up the rat race to make a living from growing traditional roses.

Packed with advice, tips and resources, this book offers everything you need to start your own successful gardening business.
ISBN: 9781908003409
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Make Money From Makes A guide to turning your hobby into a business

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Our price: £ 3.50
Make Money from Makes is for anyone who has a passion, skill or hobby and an interest in turning this into a business. You may be baking cakes for friends and family and dreaming of doing this full-time, or have a way with words that could be turned into commissions. Maybe you paint or draw and wonder if those who offer praise would be prepared to pay for your creations, or whether your flair for fashion could lead to financial return.

Whatever your talent, it's likely you can turn this into a business with customers paying for the quality products or services you offer. Whether artisan or tailor, writer or baker, what you will discover from this book is how to:

- Make sales beyond friends and family
- Promote your brand and become well known
- Register the company and manage the finances
- Embrace technology to save time and money
- Convey a professional image; online and off
- Create a support network and work with partners

Above all, it shows how to make money from doing what you love!

The book is also packed with stories of people who have successfully started and grown their own businesses, with all of them giving their stories and top tips for success.

With clear steps, useful links and expert advice, consider this book your guide as you launch your business, and embark on a most exciting adventure!
ISBN: 9781908003522
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Crafting a Successful Small Business Making, marketing and merchandising

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Our price: £ 5.00
The UK handmade market is currently riding high as our attitudes to shopping and the products we want to buy are changing. With this change comes a new wave of manufacturers - small, local and talented.

If you are a producer of handmade products, or you have a craft hobby and are thinking about taking the next step and wondering how to do it, then this book has the answers. In it you will find out:

- How to turn your hobby into a small business
- Where to sell your products, both on and offline
- How to price your products
- How to develop a unique and recognisable brand
- Where to start with visual merchandising
- How to use social media to market your business

This book not only takes you through these points in no-nonsense plain English, but also has quirky craft activities to complete along the way.

Jam-packed with top hints and tips from real-life crafty small business owners in the know, this book is essential reading for anyone looking to craft their way to success!
ISBN: 9781908003430
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Cook Wrap Export Selling your food to the world

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RRP: £ 3.49 Our price: £ 2.98 save 15%
Your journey to becoming a food and drink exporter may start from an unexpected but thrilling enquiry from Russia, India or South Africa or may have always been part of your business plan. However your journey starts, there is much to learn and do before the trickle of export orders is transformed into growing part of your income.

This book is a guide for those tipping their toes into the exciting, challenging world of exporting. It's for those making the first overseas sales and realising the potential of a huge and global market hungry for quality UK food and drink and it's for exporters seeking inspiration and advice on developing your existing export business.

The potential of export markets is huge and it is all too easy to become overwhelmed by the choice, size and complexity of choosing your markets and fulfilling orders. But there is a huge amount of support for fledging exporters and a lot of interest around the world for products ‘Made in Britain' - so now is a great time to sell your foodie products around the world.
ISBN: 9781908003669
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The Event Professional's Handbook The secrets of successful events

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Our price: FREE
THE EVENT PROFESSIONAL'S HANDBOOK aims to inspire, encourage and guide anyone working in - or thinking about working in - the events industry. Its contributors represent some of the most interesting thinkers and practitioners in the industry today.

But the handbook is not a 'how to' or an instruction manual. It's more like a smorgasbord of event professionals’ thoughts and ideas, designed to whet the appetite, provide a moment of insight or a way of navigating a challenge in a new way.
ISBN: 9780857195623
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Our price: £ 8.99
This book is for anyone who wants to leave a dent in the world.

Jim Duffy has helped thousands of people realise their dreams in business with his start-up accelerator Entrepreneurial Spark. In his first book, he's here to help you do the same. Create Special reveals the secret sauce of successful entrepreneuring® - showing you exactly what it takes to train yourself for success as an entrepreneur and in life.

With wit and wisdom, and drawing on real-life case studies of people just like you, Jim sets out:

- What it really means to be an entrepreneur - and how so many get this fatally wrong
- How to be enabled - and overcome any obstacle that gets in your way
- The secret methods of unbelievable focus - and the incredible rewards that flow from it
- How entrepreneurs deal with risk, uncertainty and volatility - and you can too
- How to gain and maintain the right mindset as an entrepreneur - and be truly authentic
- What the right kind of entrepreneurial discipline looks like - and how to build it day by day
- Why you should shoot for the moon - and what happens when you get there.

This is a brilliantly no-nonsense and concise book that refuses to waste a second of your time - a companion to take with you and re-read again and again on your entrepreneurial journey. Even if you don't want to start a business, Jim's lessons on thinking and acting like an entrepreneur can change your life for the better. Get inspired and skilled up whatever stage you're at in business or life - and go create special!

#createspecial
@create_special
www.create-special.com
ISBN: 9780857196149
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Design Create Sell A guide to starting and running a successful fashion business

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Our price: £ 5.00
Making the dream a reality...

The fashion business is an exciting and diverse industry to be involved with and the number of people starting up fashion related businesses is increasing every year.

These new entrepreneurs are coming from many different backgrounds including design graduates looking to start their own label, designers working for other companies that have decided its time to be their own boss, and those wanting to utilise their transferable skills to set up a business that can fit around their family commitments.There are also the innovators that have invented or identified a new product they want to launch.

This essential guide will give readers an overview of the fashion industry and what makes it tick. It will guide them through the issues they need to think about before they start and take them through the key steps involved in setting up a new business. Readers will learn how to conduct the research needed for their business plan and get practical guidance on building your brand, getting your product made, marketing & PR and how and where to sell products.

This comprehensive book will inspire fashion lovers to turn their dream into a reality.
ISBN: 9781908003508
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Cook Wrap Sell A Guide to Starting and running a successful food business from your kitchen

Purchase Price

Our price: £ 5.00
From producing for pleasure to producing for profit!

With the growing demand for traditional, well-cooked, locally-sourced, homemade food there's never been a better time to start your own food business. You can sell your products at local food fairs, farmers' markets, food festivals and online. You can even get the ear of the supermarkets. Meanwhile, with modern technology and social media, it's never been easier to promote your products.

Produced in partnership with Country Living Magazine, this book will help you to:

- turn your love of food into a thriving small business, with the right idea and a watertight business plan
- create a home-based kitchen that complies with health and safety legislation
- use social media to promote your produce and brand
- become part of a vibrant community selling at farmers' markets and food festivals across the UK
- sell into shops, pubs and giant supermarket chains

This book is sprinkled with real-life stories of people making money from cooking, baking, blogging and much more besides. You'll meet soft drink producers, beef burger and sausage makers, chocolate and fudge specialists . . . and more.

All of them started from scratch and are now successfully selling into everywhere from farm shops to supermarkets. With this book you can join them.
ISBN: 9781908003492

Professional

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Purchase Price

Our price: £ 22.00
‘This book de-jargons complex financial concepts and is jam-packed with practical tips. A must read for entrepreneurs.’
Kate Bassett, editor of Real Business

‘If you’re looking for a book on finance for business, then this is definitely the book for you. Jo Haigh is quite simply world-class in this space.’
Steve Gilroy, Chief Executive at Visage, the world’s largest CEO network

How can you develop the skills to understand the finances of your business? What’s the best way to start taking a proactive role in managing the capital of your company, rather than taking a ‘what happened’ position?

The Financial Times Guide to Finance for Non-Financial Managers will give you the confidence to ask the right business questions, make the correct finance decisions and competently speak the language of commerce to your colleagues, managers, customers and stakeholders. Written by an experienced CFO, the book shows you how to:

- Understand finance and financial reports
- Communicate more coherently and comprehensively with financially astute colleagues and stakeholders
- Be better positioned to understand the health of your business
- Take a more proactive role in achieving business goals
ISBN: 9780273756279