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Essential Strategy

Study Text 2017-18

Cover of Essential Strategy
RRP: £ 19.99
Price: £ 19.99
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This Essential Guide covers the key elements of business strategy including:
• The need for, and purpose of, strategic and business analysis
• Environmental issues affecting strategic position
• Competitive forces affecting strategic position
• Marketing and the value of goods and services
• Internal resources, capabilities and competences
• Mission, stakeholders, ethics, culture and integrated reporting
• The influence of corporate strategy on an organisation
• Alternative approaches to achieving competitive advantage
• Alternative directions and methods of development
• Strategic action
• Business process change
• e-Business
• Project management
• Finance and business strategy
• People
ISBN: v000000000402

Author Info

Graham Durgan

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