Let's make this easy

What's your name & address?

* = required information

We use this information on your invoice and to check against your card information.

Options?

Purchasing gives you unlimited access, anytime, anywhere to the eBook, forever.

Coupon

How will you pay?

Nothing to Pay By clicking the Complete button, you agree to our Terms & Conditions.
Terms & Conditions apply

Entrepreneurial Marketing

Global Perspectives

RRP: £ 52.99
Price: £ 52.99
FREE with Volow Monthly, find out more.
Marketing and Entrepreneurship have, until quite recently, remained two quite independent scholarly domains. In 2002, Morris et al. provided a definition of Entrepreneurial Marketing as, "an integrative construct for conceptualising marketing in an era of change, complexity, chaos, contradiction, and diminishing resources, and one that will manifest itself differently as companies age and grow. It fuses key aspects of recent developments in marketing thought and practice with those in the entrepreneurship area into one comprehensive construct."
ISBN: 9781781907870

Author Info

Zubin Sethna

Rosalind Jones

Paul Harrigan

* Login required, if sample is not available, a subscription/purchase is required. Please see our Terms & Conditions for more information.